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Blog
- Working well with others: SE10’s approach to seamless multi-agency collaboration
- Why editorial judgement is so important for jobsite video shoots
- Why your case study pipeline keeps stalling – and how to fix it
- Authenticity isn’t about typos: what really signals human expertise in the age of AI
- How one year at SE10 has changed our digital marketing manager Bolly
- Beyond the buzzword: What thought leadership really means in 2026
- How much editing of PR images is acceptable?
- Why ‘people by from people’ matters more than ever in the age of AI
- How AI is actually changing media relations (and how it isn’t)
- AI, trust, and proactive reputation management in the industrial sector
- Ads are coming to generative AI – but you still can’t buy trust
- Where to start with GEO when you can’t do everything at once
- SEO isn’t obsolete. It’s the foundation for generative engine optimisation (GEO).
- AI can write your press release in under five seconds. Here’s why you shouldn’t ask it to.
- Your website is no longer just for humans (and that’s a good thing)
- Heading to Vegas in 2026? Why your bauma strategy needs a rewrite
- Trust in 2026: The six communication pillars every global industrial brand must tackle
- The PR resolutions shaping SE10’s direction in 2026
- How our values of reliability and accountability make SE10 a true communications partner
- Our values in action: What ‘humanity’ means at SE10
- But why? The simple question that unlocks your industrial story
- Sparking creativity and why boredom can be a superpower in B2B communication
- SE10 predicts the top B2B PR trends of 2026
- 2025’s top industrial communication challenges and what they mean for your strategy in 2026
- Trust, travel and tech: SE10’s highlights of 2025
- Why customer stories matter in construction PR – and how to make them work for you
- The art and science of B2B headline writing
- How SE10 works with clients: Flexible partnerships, clear expectations
- Beyond the specs: What construction equipment design communicates
- To translate or not to translate: are local language press releases still necessary?
- Beyond turnover: Why SE10 staff build careers, not just campaigns
- What happens when AI image generation makes your brand the default?
- Thinking of launching an industrial podcast? Here’s some practical advice to start.
- Translating complexity: How SE10 collaborates with industrial subject matter experts
- Your AI-generated customer looks perfect. But have you lost your credibility?
- Is supplier communication the missing link in your industrial brand strategy?
- What GIS 2025 revealed about building trust in an electric and connected future
- Aims, games, and using our brains: How our hobbies are helping us work
- More than a milestone: How industrial brands can make anniversaries matter
- Is audio enough anymore? Why your B2B podcast needs a visual strategy
- Top of the Pods! SE10’s favourite podcasts for PR and pleasure
- How SE10 is navigating the ‘infinite workday’
- Should PR agencies rebrand as GEO or LLM influence agencies?
- Influencing the knowledge base: Why your next media pitch might be to train AI
- The new handshake: Why media relations in 2025 needs a partnership approach
- The new, pragmatic language for B2B sustainability communication in 2025
- From blank walls to brand pride: Turning physical space into a B2B communications asset
- Quality over quantity: Why ‘less is more’ is key to B2B media relations in 2025
- Navigating the promise and peril of AI-generated podcasts
- The power of perspective: How seeing the whole construction project builds better stories for each phase
- Building your industrial PR measurement dashboard: 7 key areas to track
- Small teams delivering big: Why boutique agencies are winning in B2B comms
- An American perspective on where PR and B2B industries are headed next – part two
- What a fake model in Vogue can teach a real B2B marketer
- How heavy equipment brands can elevate their communication at the 10ᵗʰ GIS Expo
- An American perspective on where PR and B2B industries are headed next – part one
- Google AI Mode is here – What industrial marketing and comms leads need to know
- Reuters Digital News Report 2025: 8 strategic shifts for industrial B2B comms
- The responsibility and reward of remote working
- Barcelona Principles 4.0: Don’t just measure activities. Make the link to impact.
- Why Google’s new love for Instagram is a game-changer for industrial B2B comms
- Why the King’s Award is worth entering – and how to make the most of it
- From AI agents to GEO: Reflections from the PR Moment AI Masterclass
- “You guys care!”: Why genuine investment is SE10’s greatest asset
- Less paper, more purpose: Rethinking waste at industrial trade shows
- The value of human-powered PR in the AI age
- Lessons from the nuclear sector in changing public perception
- The role of internal comms and HR in strengthening cybersecurity
- How listicles drive results for industrial B2B content marketing
- 10 last-minute tips for making the most of bauma 2025
- Beyond bauma: SE10’s unofficial guide to Munich
- Accelerating Action: SE10 celebrates International Women’s Day
- Making the business case: How sustainability communication must evolve in 2025
- From page to practice: SE10’s most influential reads
- How to communicate sustainability in the packaging industry
- Game on! SE10 hits the bullseye at London meet-up 2025
- What it’s like to attend bauma for the first time
- Inside the award-winning culture at SE10
- From submission to spotlight: SE10’s guide to winning awards
- How media coverage reports fuel data-driven PR strategies
- How to create an impactful bauma Media Dialog press kit
- SE10 predicts the top B2B PR trends of 2025
- What we learned at bauma China 2024
- What made 2024 great for the SE10 team
- SE10 and AriensCo strike gold again with MarCom Award win
- Why media relations and advertising are stronger together
- SE10 wins a Hyer Breakthrough Culture Award
- How to create a compelling company magazine
- How to strengthen media relations at the bauma Media Dialog
- Bringing diversity and cultural sensitivity to international PR
- How to earn B2B media coverage (and when to pay for it)
- SE10’s guide to writing an SEO optimized blog
- How your communication can cut through the noise at bauma 2025
- Navigating the media landscape in Southeast Asia
- World Mental Health Day: SE10’s guide to thriving in remote work
- Matt Pearman celebrates one year at SE10
- 7 tips for a winning bauma PR strategy
- SE10 prepares to explore the latest packaging innovations at Pack Expo
- Our work won an International Business Award!
- What we learned about communication at HydrogEn Expo
- How PR can amplify your exhibition presence at bauma 2025
- Tailoring social media strategies for B2B and B2C audiences
- How to use topic clusters as part of your SEO strategy
- Top six strategies for engaging B2B audiences with newsletters
- Why niche construction exhibitions are thriving
- The human touch remains PR’s best resource
- The future of public relations in a changing world
- Fad or future: The pros and cons of generative AI
- Industry insights in Italy with Mediapoint & Exhibitions
- Considering an audience: How clients embrace AI to increase engagement
- How cybersecurity impacts corporate reputations
- SE10 responds to the impact of generative AI in public relations
- Not every pitch or press release will land and why it doesn’t matter
- An interview with our CEO, Ben Shaw
- Is Intermat still worth it?
- Sustainability is customers’ top priority, say 57% of concrete exhibitors
- Leveraging Hillhead 2024 for maximum media coverage
- Happy one-year SE10 anniversary to Salmah El Haissane
- How B2B brands are communicating sustainability
- SE10 goes the extra 13.1 miles!
- From Boston to London: Yasmin Abraham’s first year at SE10
- Key takeaways from PR Moment’s Social in B2B event
- Five innovative formats journalists are embracing in the twenty-twenties
- What lessons in journalism can bring to PR
- Using media relations to expand into North America
- Team SE10’s 2023 highlights
- A year of growth for Jack Porter
- The SE10 PR Experience #2: Cross-cultural communication
- A conversation with Ricardo Rosa
- How to land a trade magazine cover story
- The challenges of offering internships in a post-pandemic, remote-working era
- Understanding the motivations and working conditions of media professionals
- SE10: Celebrating 21 years of Industrial B2B public relations
- The SE10 PR Experience #1: Where B2B and B2C collide
- From classroom to boardroom: Inspiring the next generation of PR professionals
- SE10’s meetup in Edinburgh: an invigorating blend of old and new
- From client visits to pivotal pitches: Ben Shaw’s productive trip to Singapore
- Team UK discusses bright future in Brighton
- Building stronger connections: SE10’s US team trip to Pennsylvania
- 10 years at SE10: How the PR industry has evolved