10 years at SE10: How the PR industry has evolved

It’s hard to believe that I have been working at SE10 for 10 years. Time really does fly when you’re having fun, and I can honestly say that my time here has been nothing short of exhilarating. As I look back on the past decade, I am filled with pride and gratitude for all that I have achieved and experienced.

When I started at SE10 in early 2013, the PR industry was vastly different from what it is today. Social media was still a relatively new phenomenon in the B2B world, and many industrial companies were still trying to figure out how to leverage it to their advantage. We spent a lot of time educating clients on the growing importance of social media and how it could be used to build their brand and connect with their audience.

Fast forward to now, and social media has completely revolutionised the way we communicate. It’s now an integral part of any successful PR campaign, and we spend a significant amount of our time creating content for various social media platforms, engaging with influencers, and using paid techniques to target specific audiences and generate sales leads.

Another major change in the industry has been the rise of data-driven PR. In the past, PR was often seen as more of an art than a science, with little emphasis on measuring and analysing results. Today, however, we have access to more data than ever before, and we use it to inform our strategies, measure the success of our campaigns, and make data-driven decisions.

Over the past 10 years, I have had the opportunity to work on some truly exciting projects. From launching new products to helping organise dealer conferences, each one has been a unique learning experience. But perhaps the most rewarding part of my job has been the relationships I have built with clients, colleagues, and journalists over the years. I have had the privilege of working with some incredibly talented people who have challenged me, inspired me, and made me a better PR professional.

As I reflect on the past decade, I am excited to see what the future holds for the PR industry. One thing is for sure: it will continue to evolve and change, and I am ready to embrace whatever comes our way. Here’s to the next 10 years!

By Hannah Kitchener


About the author

Hannah is an associate director based in the UK, who leverages her strategic, campaign management, and written content creation expertise to support clients in the construction, energy, and materials handling sectors across Europe, the Middle East and Africa (EMEA). With a professional qualification in Journalism from the National Council of Training for journalism in the UK, Hannah has strong interviewing and writing skills that enable her to craft compelling content for clients across multiple platforms. Her experience and knowledge of the construction, energy, and materials handling sectors, meanwhile, have helped her build a strong network of trade media contacts across the EMEA region, enabling her to secure meaningful media coverage for clients. In addition to her journalism training, Hannah’s academic qualifications have further honed her ability to communicate across cultures and languages. Having studied French and German at BA level, and with an MA in translation, Hannah has a passion for inter-cultural communication, which is invaluable to SE10 in executing PR campaigns across multiple markets and in several languages.