The Engine Room

Powered by ideas and people.

The Future of Industrial Communications

Perspectives on the trends and shifts redefining global industrial marketing and communications.

We recently came across a communications agency website that included an about page written explicitly for AI systems. It raised an interesting question: as search evolves and more information is...

Leadership transitions can create uncertainty for employees, customers, suppliers, and other partners long before any operational change actually takes place. One of our clients recently demonstrated how the sequencing and...

In an era of macroeconomic uncertainty, the future of industrial B2B communication won’t be defined by digital trends alone. From the role of dealer networks to the massive infrastructure projects...

Practical Guidance

Actionable advice to help you plan, execute, and measure communications with clarity and impact.

Data is playing an increasingly central role in how PR is planned, evaluated, and justified. But in industrial B2B sectors, that data is often fragmented, indirect, or delayed. Understanding how...

Asia’s digital rise demands a new kind of B2B communication. Learn why industrial brands must pivot from technical data to human-centric narratives, leveraging local values to build stronger and more...

As advertising enters AI platforms such as ChatGPT, industrial marketers face a familiar question in an unfamiliar interface: does paid visibility undermine earned authority? The short answer is no –...

How We Work

A closer look at how we partner with clients - from strategic thinking to day-to-day delivery.

At SE10, we know that great outcomes stem from clear roles, mutual respect, and a shared focus on the client’s success. Here’s how we approach working alongside other agencies –...

Our curiosity-driven approach, editorial roots, and long-standing client partnerships enable us to translate technical expertise into powerful stories — without ever pretending to be the experts ourselves. What’s the biggest...

Our People & Culture

The people, values, and experiences that shape how we think, collaborate, and deliver for our clients.

Across our global team, we look at how the challenges of parenting and a culture of flexibility drive professional excellence at SE10. This Mother’s Day, we’re stepping into SE10’s Engine...

At SE10, our team is made up of people who bring creativity, curiosity, and focus to their work, and those same qualities show up in what we do outside of...

Working remotely doesn’t necessarily mean working from the same seat. SE10 supports its employees regardless of which desk they choose, as long as that trust is reciprocated and clients benefit....

Get the News at 10

Sign up for our monthly briefing for industrial marketers and communicators. We’ll deliver
our best from the blog – from strategic insights to cultural highlights – directly to your inbox.

Get the News at 10

Join our monthly briefing for the latest industrial insights and cultural highlights from the SE10 blog.
We respect your privacy and you can unsubscribe at any time.