News & Blog

While some industrial B2B publications operate on a ‘pay to play’ basis, coverage can generally be earned if content clears the all-important ‘news bar’ – the threshold editors use to gauge whether a story is genuinely newsworthy and valuable to...

At SE10, storytelling is our core strength, especially when it comes to translating complex engineering information into accessible and engaging content for a wider audience. Strong writing is at the heart of this, which is why SE10 was founded by...

bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with...

The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep...

As we celebrate World Mental Health Day on October 10, our team reflects on the transition from office to remote work. Some have enjoyed increased productivity, a better work-life balance and no more crowded commutes. Others miss the social...

Our associate director Matt Pearman celebrates one year at SE10, where he has been leading the Singapore office and driving growth across Asia. In this interview, Matt shares what inspires him as a leader, the key PR trends he’s observing...

We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand...

The largest packaging and processing show in North America, Pack Expo Chicago 2024 (November 3 – 6), is just around the corner and we at SE10 are gearing up for an exciting event. With 45,000 attendees from 130 countries, Pack...

For the last half-decade, SE10 has worked with AriensCo to produce a print magazine called Out Working. It has been an ambitious project, to say the least. The work has been rewarded with a Stevie Award, the world’s premier business...

Attending HydrogEn Expo 2024 in Piacenza, Italy, this September with my colleague Jack Porter was an extremely insightful experience. Founded in 2022, the exhibition has grown rapidly – much like the hydrogen sector itself – and this year showcased innovations...

bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated...

During my time supporting industrial PR clients at SE10, I’ve had the opportunity to create content for both B2B and B2C social media accounts. While the distinction between B2B and B2C social media strategies can sometimes be subtle, certain principles...

Finding ways to boost SEO rankings is an integral part of any digital marketing strategy. In this article, we discuss how brands are using the topic cluster strategy to effectively organise new and existing content, boost search rankings and enhance...

Email marketing remains a potent tool for B2B companies. With the right tactics, newsletter campaigns can significantly boost engagement, generate leads and drive sales. Successful company newsletters are an exciting collection of stories that bring a company’s activities to life...

The construction industry, like many others, has witnessed a growing scepticism towards traditional trade shows. Even before COVID-19, rising costs coupled with the emergence of digital alternatives led companies to increasingly scrutinise the return on investment (ROI) of attending these...

Why generative AI will not be able to fully replace what a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains...

It’s World PR Day 2024! To celebrate this day, we bring you insights from our CEO, Ben Shaw on The Future of Public Relations in a Changing World....

In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting...

This spring, my colleague Hannah Kitchener and I were once again privileged to work with SE10 client Mediapoint & Exhibitions in Piacenza, Italy. Insights into industry trends and exciting new technology, warm welcomes, and good food and gelato were all...

In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage,...

At the end of May, my colleague Jack Porter and I had the pleasure of attending CYBSEC-EXPO, an insightful new cybersecurity exhibition co-located with Pipeline & Gas Expo 2024 in Piacenza, Italy. This event, organised by Mediapoint & Exhibitions, was...