Construction Equipment
SE10 is a specialist construction equipment communications agency with teams based in the UK, USA and Singapore. Our founders – former engineers turned construction trade journalists – saw a need for better storytelling in the heavy equipment sector and established the agency in 2002 to bridge the gap between subject matter experts (SMEs) and audiences by transforming complex technical information into engaging media pitches and content.
Since then, we have developed an extensive network of media covering construction equipment news across Europe, the Middle East, Africa, the Americas, Asia and Oceania. Some of these construction media contacts are old friends and colleagues from our own editing days. Other relationships we have built through client work and participating in major international exhibitions such as bauma or CONEXPO and smaller regional tradeshows like Hillhead in the UK.
Over the years, we have also expanded our expertise beyond media relations and written content creation for construction equipment manufacturers and suppliers. We now offer a range of digital PR and marketing services, including video content creation, social media management and lead generation campaigns. The fact that our first clients, Manitowoc and Volvo Construction Equipment, are still with us since day one is testament to our ability to evolve with market needs and consistently deliver valuable results.
Who do we work with?
- Construction OEMs
We support OEMs (original equipment manufacturers) of construction machinery to build brand awareness, maintain positive corporate reputations, generate sales leads, and engage employees and dealers to deliver on their strategies.
- Construction OEDs
We work with OEDs (original equipment distributors) or dealers in the construction industry to help drive sales of the machinery brands they represent, as well as increase awareness of their own distinct brand and the added value of their services.
- Heavy equipment trading platforms & auctioneers
Through earned, owned, and shared content, we have supported a renowned equipment and machinery auction house as well as a start-up online equipment trading platform to build trust and credibility and generate buzz for events.
- Equipment rental companies
Leveraging our heavy equipment and construction industry knowledge, we are primed to support equipment rental companies with PR services to build brand awareness, develop a strong market reputation, and generate new customer leads.
- Machinery component & attachment suppliers
Whether suppliers to OEMs or to end-users in the aftermarket, we support manufacturers of components or attachments to raise awareness among their target audience, generate leads, and strengthen relationships.
- Construction technology & software suppliers
We have developed strategic PR campaigns for leading construction equipment technology and software suppliers to showcase how their innovations enhance machinery and workflows, driving industry adoption and brand recognition.
- Construction equipment exhibitions & associations
We have supported construction equipment exhibitions and industry associations to attract attendees and exhibitors, and position themselves as a leading platform for stakeholders to connect and collaborate.
What do they say about us?
“Having worked with SE10 for many years, the investment we have made in helping SE10 understand Volvo, our products, customers and people allows them to deliver high quality services. They are great to work with and the output they provide is always good value for the money.”
Anne Bast
VP Branding, Marketing & Corporate Communication
Region Europe & Region International
Volvo Construction Equipment
“Together with SE10, we’ve developed powerful campaigns that reached tens of thousands of people and successfully raised our brand profile in the market. We’ve come to know them as creative, solution-oriented and professional PR experts who understand their audiences.”
Alexander Ypeij
Marketing & Communications Manager
Europe
Ritchie Bros. Auctioneers
Find out more on our blog
Most fragmented communications aren’t caused by poor collaboration. They happen because teams are asked to deliver individual assets before anyone has aligned around the story those assets are supposed to...
Data is playing an increasingly central role in how PR is planned, evaluated, and justified. But in industrial B2B sectors, that data is often fragmented, indirect, or delayed. Understanding how...
Once an interview is done, editorial control sits with the publication – not the brand. For communications leaders in industrial B2B sectors, that can feel uncomfortable. Understanding what you can...
LinkedIn is becoming harder to love, especially as AI-generated thought leadership floods the feed. But for B2B companies, the platform still has value — if brands use it strategically, stay...
Across our global team, we look at how the challenges of parenting and a culture of flexibility drive professional excellence at SE10. This Mother’s Day, we’re stepping into SE10’s Engine...
PR is one of those terms that gets used often and is assumed to be understood. But in practice, it can mean very different things to different people, impacting expectations,...