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Campaigns, Events & Awards

The most successful campaigns don’t begin with tactics. They begin with a clear understanding of the audience, the objective, and the story worth telling. These articles explore how industrial organisations can plan and deliver campaigns, events, and award programmes that generate meaningful engagement rather than simply activity. From launches and exhibitions to recognition programmes, we examine what creates lasting impact.

Why journalists attend press events in 2026 – and what brands must offer

Convincing journalists to spend a full day away from their desks has always been difficult. In an age where press releases, imagery, interviews, and demonstrations can all be delivered remotely, attending an in-person event increasingly depends on whether there is a clear reporting advantage....
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How heavy equipment brands can elevate their communication at the 10ᵗʰ GIS Expo

The countdown to the 10ᵗʰ edition of GIS Expo in September offers a timely reminder to brands in the lifting and heavy transport sectors that staying visible means staying ahead of the conversation....
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Why the King’s Award is worth entering – and how to make the most of it

Earning a King’s Award for Enterprise isn’t easy – but the rewards are real. With first-hand experience of both entering and winning, we share why it’s worth the effort, what makes a successful entry, and how to use the win to strengthen your brand....
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Less paper, more purpose: Rethinking waste at industrial trade shows

Giveaways and printed brochures still dominate industrial exhibitions — but are they delivering lasting value? With a growing focus on sustainability and smarter marketing, it may be time to rethink what we hand out and how we follow up....
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10 last-minute tips for making the most of bauma 2025

bauma is here! After months of planning, it’s finally time to hit the ground running in Munich. But even with all your preparation, there are always last-minute things to keep in mind to ensure a successful show. Here’s your quick checklist to stay on top of things while...
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How to create an impactful bauma Media Dialog press kit

The bauma Media Dialog, held a few weeks before the world’s largest construction exhibition, is a golden opportunity for companies to connect with top industry journalists from around the globe. As an exhibitor, this event is your chance to make an impression, communicate your key messages, and build...
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How to strengthen media relations at the bauma Media Dialog

With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction...
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How your communication can cut through the noise at bauma 2025

bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can...
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7 tips for a winning bauma PR strategy

We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on...
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SE10 prepares to explore the latest packaging innovations at Pack Expo

The largest packaging and processing show in North America, Pack Expo Chicago 2024 (November 3 – 6), is just around the corner and we at SE10 are gearing up for an exciting event. With 45,000 attendees from 130 countries, Pack Expo is not only massive, but also a...
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How PR can amplify your exhibition presence at bauma 2025

bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated from across the globe, it offers an important...
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Intermat

Is Intermat still worth it?

While visitor numbers at Intermat 2024 dropped significantly since the last edition in 2018, exhibitors made on average 30% more contacts per day and media coverage almost doubled....
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