On this year’s International Women’s Day, SE10 Account Director Mariana Santos reflects on the strong presence of female professionals in industrial PR — and why male-dominated industrial sectors need more...
What will effective industrial communication look like in 2026? The SE10 team shares the PR resolutions that will shape our approach to strategy, storytelling, and media visibility in the year...
The data from our most read blog posts of 2025 confirms the central challenges that have defined the year for industrial B2B marketing and communications leaders. It highlights a clear...
We asked Google Gemini to generate an image of a construction site and the unbranded excavator it featured looked very much like a Caterpillar. Is this the ultimate branding victory...
Microsoft’s 2025 Work Trend Index highlights a growing issue in modern work culture: the ‘infinite workday’, where meetings, messages, and mounting expectations stretch far beyond traditional hours. Here’s how we’re...
Influencing an ‘AI audience’ is a critical new facet of public relations but the future of our profession will be defined not by a replacement but a strategic expansion that...
The future of public relations isn’t about forecasts — it’s about the reality of what’s happening on the ground. From how AI is changing communication to the new challenges of...
The world’s media habits are shifting faster than ever. Here’s what the definitive annual report from the Reuters Institute means for your B2B communications strategy – and how to stay...
The conversation around artificial intelligence is hard to ignore. For marketing and communications leaders in the industrial and manufacturing sectors, the key question isn’t if AI will change things, but...
An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their...
In late November, my colleague Ben Shaw and I had the privilege of supporting clients at bauma China 2024, which made a highly anticipated return after a four-year hiatus. This...
Attending HydrogEn Expo 2024 in Piacenza, Italy, this September with my colleague Jack Porter was an extremely insightful experience. Founded in 2022, the exhibition has grown rapidly – much like...