B2B PR and marketing are changing rapidly. AI-powered search, shifting media habits and buyer behaviour, and rising expectations of corporate transparency are reshaping how organisations communicate. While technologies and platforms will continue to evolve, the underlying principles of effective communication often remain the same.
In this section of the Engine Room, we explore the trends, tensions, and ideas impacting the future of industrial communications – not to make predictions with certainty, but to help industrial marketers and communicators make better sense of where the profession is heading.
On this year’s International Women’s Day, SE10 Account Director Mariana Santos reflects on the strong presence of female professionals in industrial PR — and why male-dominated industrial sectors need more...
Amid economic, technological, and geopolitical disruption, stakeholder trust is the ultimate currency for global industrial brands — and increasingly difficult to secure and maintain. Generative AI, media fragmentation, and declining...
What will effective industrial communication look like in 2026? The SE10 team shares the PR resolutions that will shape our approach to strategy, storytelling, and media visibility in the year...
B2B PR is a discipline that’s as strategic as it is creative. After a transformative 2025 that saw rapid advances in technology, creativity, and collaboration, SE10 PR is already setting...
The data from our most read blog posts of 2025 confirms the central challenges that have defined the year for industrial B2B marketing and communications leaders. It highlights a clear...
We asked Google Gemini to generate an image of a construction site and the unbranded excavator it featured looked very much like a Caterpillar. Is this the ultimate branding victory...
Microsoft’s 2025 Work Trend Index highlights a growing issue in modern work culture: the ‘infinite workday’, where meetings, messages, and mounting expectations stretch far beyond traditional hours. Here’s how we’re...
Influencing an ‘AI audience’ is a critical new facet of public relations but the future of our profession will be defined not by a replacement but a strategic expansion that...
The future of public relations isn’t about forecasts — it’s about the reality of what’s happening on the ground. From how AI is changing communication to the new challenges of...
The world’s media habits are shifting faster than ever. Here’s what the definitive annual report from the Reuters Institute means for your B2B communications strategy – and how to stay...
The conversation around artificial intelligence is hard to ignore. For marketing and communications leaders in the industrial and manufacturing sectors, the key question isn’t if AI will change things, but...
An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their...