INCREASE BRAND AWARENESS ONLINE THROUGH ONGOING CONTENT CAMPAIGNS
Each month we run a standalone ‘mini campaign’ examining a different topic. Using content tools such as explainer videos, infographics, expert interviews and case studies we offer new perspectives and thinking on some of the biggest issues facing the construction and mining industries.
By looking to educate, entertain and engage target audiences, we harness digital tools such as SEMrush and Hootsuite to manage the process. Targeting the right digital and social media platforms at the right time, we are delivering increasing engagement and reach for the client’s stories.
We regularly reach online audiences of hundreds of thousands each month with the client’s stories also featuring in a range of Tier 1 and trade media titles.
CUSTOMER REFERENCE PROGRAM TO SUPPORT SALES IN LATING AMERICA
With SE10’s support, Oracle outstrips all competitors in terms of customer reference assets for Latin America with several hundred in its online library. SE10’s Portuguese and Spanish writers deliver well-written, informative content to deliver these customer reference assets which help Oracle’s sales teams gain and retain market share.
SE10 researches and generates some of the most significant and remarkable customer success stories in countries such as Brazil, Mexico, Argentina and Chile. Our agency’s experienced pool of native-language technical writers craft data-centric success stories on customer experiences across the more than 1,000 products and solutions the software giant develops.
ESTABLISHING BRAND AWARENESS IN THE BUSINESS MEDIA
SE10 organized a business and trade media tour for TMW Systems to raise brand
awareness in North America. Our work helped the client build personal relationships with reporters and delivered positive media coverage.
We scheduled meetings with publications in the Washington D.C. area and supported the client with key messaging, leadership briefing documents and media training.
Business press included The Wall Street Journal, The Washington Post, Business Insider and Bloomberg. We also met with trade press such as Supply Chain Dive, The Journal of Commerce and Transport Topics, and industry associations like Truckload Carriers Association and American Trucking Associations. The media tour built strong relationships for the client and delivered press coverage over a period of several months.
BUILDING EMPLOYEE ENGAGEMENT IN ASIA
We supported strategy development to strengthen employee communications in Asia. Our work helped bring strategic alignment to the client’s regional offices and strengthened the internal community.
To support its development of a high performance culture, Rolls-Royce rolled out a series of internal communications programs across its fast-growing network of Asian facilities. We developed a mix of print and digital communications to suit individual markets and work groups.
Using an internal communications software platform to create, deliver and monitor output, we helped the client boost employee engagement and forge a stronger understanding and community spirit among its workforce of several thousand.