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Practical Guidance

Actionable advice to help you plan, execute, and measure communications with clarity and impact.

Positioning & Reputation

Define how your brand is understood, differentiated, and trusted across regions and channels.

Why purpose matters more than ever in 2026

Purpose is a term that has become ubiquitous in the corporate world, but in a time of intense pressure and scrutiny, what does it really mean and just why is it so important for business success?...
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AI, trust, and proactive reputation management in the industrial sector

As reputation is increasingly formed within data systems and AI-driven information environments, companies must shift from reactive communications to proactive, intelligence-led reputation management....
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What GIS 2025 revealed about building trust in an electric and connected future

At GIS 2025, electric machines, data analytics, and AI were everywhere. For us, as a specialist industrial communications agency, the show was a timely reminder that the real purpose of innovation communication isn’t just to showcase technology, it’s to stand out from competitors and guide customers confidently through...
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Content & Storytelling

Turn complex ideas into compelling, credible narratives.

Why editorial judgement is so important for jobsite video shoots

Every video shoot requires careful preparation, as well as enough flexibility to account for unexpected changes. For industrial projects on live sites, things rarely unfold as planned, making the ability to adapt even more important – and the best way to do so with confidence on site is to think...
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Why your case study pipeline keeps stalling – and how to fix it

Most industrial marketing teams don’t lack good customer reference projects. Rather, they struggle to capture the opportunities early enough to turn them into credible proof. The issue isn’t effort. It’s alignment, timing, and ownership. Here’s how to build a customer testimonial pipeline that actually holds together....
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Beyond the buzzword: What thought leadership really means in 2026

Thought leadership is one of the most important — and yet most diluted — concepts in B2B communications. In a landscape shaped by algorithms, hot takes, and generative AI, genuine leadership now demands more than opinion alone: it requires evidence, conviction, a willingness to prioritise depth over volume, and the...
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Media Relations

Build visibility and credibility through trusted editorial channels.

Is Friday a bad day to send a press release? What our B2B distribution data tells us

Friday press releases aren’t as risky as many PR professionals believe, but they’re not without challenges. Analysis by SE10 of almost 350 press release distributions reveals why visibility isn’t the problem, and where engagement begins to drop off as the weekend approaches....
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AI can write your press release in under five seconds. Here’s why you shouldn’t ask it to.

The internet is undergoing its biggest architectural shift since the smartphone. AI now acts as a gatekeeper to your audiences, and for industrial businesses that can earn its trust, there are immense awareness and reputational advantages....
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To translate or not to translate: are local language press releases still necessary?

Over the past 23 years, SE10 has advised B2B industrial clients on how best to manage translations – particularly for international brands with global market presence. The approach has always been nuanced and we’ve recommended what’s best based on individual companies and goals. But with the rapid acceleration of generative...
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Digital, Social & Search

Navigate evolving digital ecosystems - from social media platforms to AI-driven discovery.

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Campaigns, Events & Awards

Plan and deliver activations that generate engagement and leads.

Heading to Vegas in 2026? Why your bauma strategy needs a rewrite

For European construction brands exhibiting at CONEXPO, success requires more than simply shipping the stand from Munich to Las Vegas. It demands a nuanced understanding of how to translate a global message for the unique character and priorities of the North American marketplace....
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From submission to spotlight: SE10’s guide to winning awards

Winning an industry award is more than just a trophy on the shelf — it’s a powerful PR tool that can elevate your brand’s credibility and visibility. At SE10, we’ve helped countless clients craft award-winning entries, from standout campaigns to innovative products, and we know what it takes to create...
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Why niche construction exhibitions are thriving

The construction industry, like many others, has witnessed a growing scepticism towards traditional trade shows. Even before COVID-19, rising costs coupled with the emergence of digital alternatives led companies to increasingly scrutinise the return on investment (ROI) of attending these events. The ongoing impact of the pandemic has further weakened...
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Internal & Partner Communications

Align employees, dealers, suppliers, and other partners around a shared story that drives trust and performance.

Purpose from the inside out: Why internal alignment can’t be assumed

When an industrial organisation’s purpose is tested every day by operational pressure and performance metrics, it must be constantly reinterpreted and reinforced to deliver positive business impact....
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Is supplier communication the missing link in your industrial brand strategy?

For our clients at SE10, we typically focus on relations with the media, customers, employees, and dealers but a recent client milestone celebration highlighted how treating suppliers as true partners can be one of the most authentic and resilient brand strategies there is....
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The role of internal comms and HR in strengthening cybersecurity

As cyber threats evolve and industrial sectors become prime targets, this year’s CYBSEC-EXPO highlighted one essential truth: technology alone isn’t enough. Effective internal communication and employee training are critical in building cyber resilience – especially when human error remains the weakest link....
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Measurement & Impact

Track performance, refine strategies, and connect communications to business outcomes.

Building your industrial PR measurement dashboard: 7 key areas to track

A long list of clips in trade publications is no longer a credible measure of success. The real work lies in translating activity into a compelling narrative of value for the C-suite. We break down the seven essential data points that form the foundation of a modern measurement dashboard, guiding...
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Barcelona Principles 4.0: Don’t just measure activities. Make the link to impact.

The global framework for communications measurement has been upgraded. For industrial comms leaders who need to prove C-suite value, here’s what the Barcelona Principles 4.0 mean and how to start implementing them with your agency partner....
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How media coverage reports fuel data-driven PR strategies

Coverage reports are part and parcel of an agency/client relationship but are so much more than a metric to show press engagement (and agency!) success. If written well, they can be a treasure trove of insights used to inform media strategy moving forward and help clients take a more data-led...
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