Good communications measurement is about far more than producing impressive dashboards. The articles in this Engine Room section explore how industrial communicators can understand what their communications are really achieving – from reputation and media quality to AI visibility and business impact. Our focus isn’t simply on collecting more data, but on using evidence to make better communications decisions.
Media coverage has traditionally been evaluated through metrics such as outlet circulation or impressions as indicators of potential reach. However, as AI-generated search becomes more widely used and specialist publications...
Many communications teams are seeing the same pattern emerge in their reporting: more media coverage, lower impression figures. At a time when budgets are under pressure and communications leaders are...
Large volumes of coverage and high impression numbers can mask important strategic signals. At key moments, looking more closely at how journalists frame and contextualise your stories can reveal how...
Data is playing an increasingly central role in how PR is planned, evaluated, and justified. But in industrial B2B sectors, that data is often fragmented, indirect, or delayed. Understanding how...