How your communication can cut through the noise at bauma 2025

3. Deliver your messages in a high-quality and targeted way

Having established your key messages, it’s about delivering them in the most effective manner.

Maximising media coverage at bauma 2025

Partnering with a specialist construction PR agency, such as SE10, can be invaluable in cutting through the noise. Over more than two decades, we’ve built a broad network of international construction media contacts, who open our emails and take our phone calls because they trust us to provide high-quality material and interview opportunities for their publications.

In the context of bauma 2025, we can help you to stand out by:

• Crafting compelling press kits: These could include press releases, white papers, fact sheets, photos, infographics, and videos. We can make sure your press kit is well-written, visually appealing, and easy to navigate, allowing journalists to quickly find the information they need.
• Tailoring your pitches: Generic pitches are easy to overlook. Based on our knowledge of the media, we will tailor outreach to each publication according to their audience and editorial focus, highlighting what makes your product or announcement newsworthy and relevant to their readers.
• Facilitating media interviews: We can arrange for journalists to speak directly with your senior leaders or product experts during the event. These conversations typically lead to more in-depth coverage that strengthens your brand’s credibility. To ensure your spokespeople feel confident and well-equipped to convey their messages, we can also produce comprehensive Q&A briefing documents or media training.
• Helping to organise a press conference: If you have a major announcement or product launch, consider hosting a press conference at your stand. This not only creates a focal point for your presence at bauma but also provides journalists with a structured opportunity to learn about your latest developments.
• Creating on-the-go content: We can station members of our team on your bauma stand to capture real-time content, such as photos and videos of new deals or partnerships being signed. Sharing this content immediately with trade media can lead to timely coverage and keep your brand in the spotlight throughout the event.
• Building personal relationships: Trade shows like bauma offer a practical opportunity to build and strengthen relationships with journalists face-to-face. We recommend taking the time to meet them during the event, whether it’s through informal chats or more formal events like a journalist dinner. Personal interactions can make a lasting impression and encourage more favourable coverage in the future.

Amplifying your bauma 2025 presence through social media

In the fast-paced world of social media, standing out at an event like bauma requires more than just regular posting. To truly cut through the noise, your social media content must be:

• Visually striking: Social media platforms are visually driven. To grab attention, your content needs to stand out with eye-catching graphics, high-quality photos, and engaging videos. The visual design should not only attract viewers but also clearly communicate your brand’s message.
• Concise and impactful: The average social media user has a short attention span, especially during a major event like bauma. Your messaging must be clear, concise, and straight to the point. Snappy captions, strong calls to action, and well-crafted headlines are essential for making your content memorable.
• Timely and relevant: During bauma, it’s crucial to stay relevant by posting real-time updates and responding quickly to interactions. Sharing live content, such as product demos, behind-the-scenes looks, or interviews, helps keep your audience engaged and fosters a sense of immediacy.
• Interactive and engaging: Encourage your audience to interact with your brand through polls, Q&A sessions, or user-generated content (UGC) campaigns. Interactive content not only boosts engagement but also helps build a community around your brand.
• Strategically targeted: With so much content being shared during bauma, reaching the right audience is key. Your social media content should be strategically targeted, leveraging paid promotions to ensure it appears in the feeds of your most important demographics.

bauma 2025 is a prime platform for connecting with customers and stakeholders, fostering awareness, understanding, and trust. Beyond the exhibition itself, the event provides a wealth of channels to amplify your reach through traditional, digital, and social media in the weeks and months before and after the show. By combining clear messaging, engaging content, and effective delivery with the help of a specialist construction PR agency such as SE10, your brand can cut through the noise and make a substantial impact.

Would you like help in maximising your communication strategy for bauma 2025? Get in touch with us today to discuss your exhibition PR plan.