7 tips for a winning bauma PR strategy

We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and marketing experience to not only increase footfall to your stand but amplify your brand awareness far beyond the exhibition floor.

1. Start your communication early
   The earlier you launch your bauma PR campaign, the stronger your presence will be by the time the event arrives. Begin by developing a compelling narrative that highlights your brand’s unique offerings and aligns with your objectives for bauma 2025 – whether that’s unveiling a new product, positioning your company as an industry leader, or deepening understanding of innovative technologies.Reach out to journalists and influencers even before the bauma Media Dialog in February to ensure your brand is on their radar, sharing teasers, embargoed stories or early access to product details to secure prime pre-event media coverage. Early communication also gives you time to adjust and refine your strategy based on feedback from media or customers, ensuring you hit the ground running when the event opens.
2. Leverage multi-channel communication
   In today’s digital age, a multi-channel approach is essential in the lead-up to bauma. Achieving coverage in the construction trade press provides credibility, but combining this with a digital strategy will expand your reach even further. Sharing updates with the #bauma2025 hashtag and engaging directly with your audiences on LinkedIn, Facebook, Instagram, and X can help you build anticipation and join wider conversations around the event. Email marketing also plays a role, allowing you to share exclusive content directly with customers.
3. Create engaging content that adds value
   The saying ‘content is king’ rings true, especially when preparing for an event as significant as bauma. To effectively capture your audience’s attention across various platforms, focus on developing content that adds value. Consider creating case studies that showcase successful projects or innovative solutions your brand has implemented. These narratives not only highlight your expertise but also illustrate the tangible benefits of your products or services. Explainer videos can also be particularly effective, as they visually convey complex information in an easily digestible format. Additionally, blog posts, infographics, and interactive content can further enrich your storytelling, providing diverse formats to engage different audience segments.
4. Plan memorable experiences on site
   

   

   On-site activities are a powerful way to draw attention to your brand and create memorable experiences for visitors and media alike. Consider hosting live product demonstrations that allow participants to see your innovations in action, giving them a hands-on understanding of what sets your products apart.Organising press conferences can also be a key way to announce major launches or partnerships to a gathered audience of industry professionals and media outlets. Additionally, arranging exclusive interviews with company leaders or product experts provides a valuable opportunity for in-depth conversations with journalists, helping to amplify your key messages.

   To ensure journalists and influencers are able to attend, provide them with a clear schedule, personalised invitations, and any necessary press materials to help them prioritise your brand in their busy bauma agenda.

5. Investigate speaking opportunities and awards
   

   

   bauma offers more than just exhibition space – the event also includes the bauma FORUM, where exhibitors can apply for a 30-minute speaking slot to present cutting-edge technologies, products, or services to a global audience. Securing a spot here not only enhances your brand’s credibility but also allows you to benefit from bauma’s robust promotion of the forum.

   Additionally, consider entering the highly regarded International bauma Innovation Award, which can further elevate your brand by recognising your company’s leadership and innovation in the industry.

6. Continue your communication after the event
   PR doesn’t stop when bauma ends. A strong post-event follow-up strategy can help you maintain momentum. Share event highlights, continue conversations with leads, and keep your brand top-of-mind with ongoing media outreach.
7. Partner with a specialist construction PR agency
   Managing PR at a global event like bauma 2025 is a complex undertaking so collaborating with a construction PR specialist such as SE10 can make a big difference. With our strong industry connections and proven success in delivering bauma PR campaigns, we can help you make the most of your participation and achieve your business goals.

Need help with your PR strategy for bauma 2025? Feel free to get in touch with us and we would be very happy to discuss it with you.