Construction equipment PR

The Construction Equipment PR Agency

SE10 is a specialist construction equipment communications agency with teams based in the UK, USA and Singapore. Our founders – former engineers turned construction trade journalists – saw a need for better storytelling in the heavy equipment sector and established the agency in 2002 to bridge the gap between subject matter experts (SMEs) and audiences by transforming complex technical information into engaging media pitches and content.

Since then, we have developed an extensive network of media covering construction equipment news across Europe, the Middle East, Africa, the Americas, Asia and Oceania. Some of these construction media contacts are old friends and colleagues from our own editing days. Other relationships we have built through client work and participating in major international exhibitions such as bauma or CONEXPO and smaller regional tradeshows like Hillhead in the UK.

Over the years, we have also expanded our expertise beyond media relations and written content creation for construction equipment manufacturers and suppliers. We now offer a range of digital PR and marketing services, including video content creation, social media management and lead generation campaigns. The fact that our first clients, Manitowoc Cranes and Volvo Construction Equipment, are still with us since day one is testament to our ability to evolve with market needs and consistently deliver valuable results.

Who do we work with?

  • Construction OEMs – We support OEMs (original equipment manufacturers) of construction machinery to build brand awareness, maintain positive corporate reputations, generate sales leads, and engage employees and dealers to deliver on their strategies.
  • Construction OEDs – We work with OEDs (original equipment distributors) or dealers in the construction industry to help drive sales of the machinery brands they represent, as well as increase awareness of their own distinct brand and the added value of their services.
  • Heavy equipment auctioneers or trading platforms – Through earned, owned, and shared content, we have supported a renowned plant and machinery auction house as well as a start-up online equipment trading platform to build trust and credibility and generate buzz for events.
  • Equipment rental companies – Leveraging our plant and construction industry knowledge, we are primed to support equipment rental companies with PR services to build brand awareness, develop a strong market reputation, and generate new customer leads.
  • Machinery component and attachment suppliers – Whether suppliers to OEMs or to end-users in the aftermarket, we support manufacturers of components or attachments to raise awareness among their target audience, generate leads, and strengthen relationships.
  • Construction technology and software providers – We have developed strategic PR campaigns for leading construction equipment technology and software suppliers to showcase how their innovations enhance machinery and workflows, driving industry adoption and brand recognition.
  • Construction equipment exhibitions and associations – We have supported construction equipment exhibitions and industry associations to attract attendees and exhibitors, and position themselves as a leading platform for stakeholders to connect and collaborate.

Get in touch for a FREE construction equipment PR consultation.