Nobody likes January. Most must wallow in a post-Christmas katzenjammer. The skies are usually grey and gloomy – in the UK at least. But, in actuality, when one takes the time to peek out from under the duvet, it is also the perfect month to punctuate with activity and stoke a bit of camaraderie. That’s exactly what SE10 decided to do – bringing almost the entire SE10 family together in London from across the globe to kick start 2025 off in style.
Riding on the crest of British teenage darts superstar Luke ‘The Nuke’ Littler’s recent glory, SE10 held a series of meetings and discussions with the team at Oche The Strand – the very same venue where The World Darts Championship draw took place in the lead up to ‘The Nuke’ lifting the Sid Waddell Trophy at the beginning of January. The alternative venue not only provided an interesting aesthetic, but also a vibe different from what may have been generated from a typical meeting room. The effect meant that, while the team covered all the topics intended, it inspired some out-of-the-box-thinking and more casual undertones for members to speak freely, covering professional topics in a congenial and immersive environment.
The SE10 team used the opportunity of meeting face-to-face to discuss best practice examples and deep-dive into the latest trends impacting industrial B2B PR.
Members of the SE10 team from the U.S., Singapore, and the UK came to the English capital to present client work, discuss the achievements of 2024 and plan and look towards a successful year ahead. Colleagues were given the chance to present highlights and results from their respective accounts and gather feedback from other members of the team. This further fueled a sense of synergy across the organisation and encouraged collaboration down the line. There was opportunity to discuss the latest PR trends and developments – especially the evolution of generative AI in PR and how it is impacting PR strategies, and revise and solidify best practice.
And of course, there was time to follow in Luke’s footsteps and step up to the oche (pronounced ‘ock-ee’, for those not au fait with the rules of the game) and shoot a few arrows at one of the many boards around the venue during a bit of downtime in between!
The SE10 team puts in a bit of practice on the dartboards in between talks.
SE10 account manager Salmah hits 180.
As a remote agency, the opportunities to meet as a collective are rare —so when we do, we make it count. It had been close to two years since the entire team had last been able to meet up – in Edinburgh on that occasion – and London welcomed first face-to-face meetings between long-standing colleagues and those who have become part of SE10 during the time since. The meet-up ultimately strengthened relationships and helped us gain a better understanding of each other’s personalities, working styles, and communication preferences.
The SE10 team enjoys a meal and good company in London city centre.
A productive week came to its end with a final meal and a saunter around London, as we said our goodbyes and closed the curtain on a constructive meet-up that certainly hit the bullseye.
Over the course of our gathering, we mapped out our vision for the year ahead – where we want to take SE10, how we’re going to get there, and how we can continue delivering exceptional business value for our clients. From brainstorming sessions to strategy deep-dives, the meet-up wasn’t just about discussing goals – it was about building momentum, focus, and a collective sense of purpose.
With everyone in the same room, ideas flowed faster, decisions were made more efficiently, and the SE10 team left London feeling energised and ready to hit the target in 2025 and beyond.
Jack Porter
Account Manager
About the author
Jack is an account manager based in London, UK, who joined SE10 in 2022, assisting with media coverage and campaign management for European accounts. Arriving from a background in sports writing and video content production, thoughtfulness and consideration in presentation, and networking and building strong client relationships are key skills that have transitioned easily into PR. Jack has extensive experience in interviewing knowledgeable subjects and conveying received information to a wider readership in an understandable, relatable tone.
