A conversation with Ricardo Rosa

As we celebrate Ricardo Rosa’s recent promotion to Account Director and his decade since starting at SE10, we sat down with him to discuss his journey, passion for mentoring, and the strategies behind his exceptional client satisfaction.

Congratulations Ricardo on your well-deserved promotion! How do you feel about reaching this milestone in your career with SE10?

Thank you! I’m just grateful I get to work with such talented people and amazing clients with whom we’re always creating exciting content. I’m lucky I get to work doing what I love.

You’ve been a part of SE10 for almost 10 years now, having returned in 2020. How does it feel to come full circle and continue your career journey here?

At SE10, you truly feel a strong sense of teamwork and recognition for your individual contributions, so that’s the best of both worlds. Our team is made up of individuals from a variety of backgrounds, and that gives us a host of unique perspectives that enrich our day to day. It feels fantastic to work for such a dynamic company at this point in my career. Not one day is like the other.

Ricardo with several members of the global SE10 team in Chicago

As well as a host of other tasks, you’ve led our work with influencers for Ariens, taken on management of the Tsurumi Americas account and overseen comms support for Manitowoc in North America. What are some of the key strategies you’ve employed to ensure client satisfaction and successful outcomes?

It’s all about trust and cultivating real relationships. Do what you say you’ll do and meet your deadlines with quality work. Communicate often and anticipate needs. Be a problem solver. Understand your client’s goals and help them accomplish those goals, every day!

As SE10’s expert on influencer marketing, can you share some insights into how influencer collaborations have evolved in the marketing landscape?

Influencer marketing will always be about authenticity. It’s better to take your time finding the right influencer for your brand as opposed to working with the first one who’s interested or who fits your budget. Make sure to schedule a call and have in-depth conversations with each creator to find out if they’re a good fit and truly engage with the specific audience that you’re trying to reach. It will pay off in the end.

Ricardo and colleagues at the U.S. team meeting
SE10's U.S. team took home top honors at the Chicago Chapter of the Public Relations Society of America's (PRSA) annual award ceremony in 2015

SE10’s U.S. team took home top honors at the Chicago Chapter of the Public Relations Society of America’s (PRSA) annual award ceremony in 2015
Mentorship and fostering a positive culture are close to your heart. How do you approach mentoring new team members and how do you believe it contributes to SE10’s overall success?

Working remotely brings many benefits but also challenges. It’s crucial we put enough effort into integrating new folks into our daily work and culture. I try and make an effort to call newer colleagues more as opposed to just sending emails. The U.S. team makes a point to make time each week for us all to share a bit about what’s going on in our personal lives. We have virtual lunches together from time to time. We also meet in person every couple of months at different locations in the U.S. and Europe. We always have a great time.

As you look back on your experiences and ahead as an Account Director, what advice would you give to those just starting out in the PR and marketing industry?

At the beginning of your career it’s important to try out different assignments and get involved in a variety of projects so you can experience the many aspects of PR work. With time, you’ll find tasks that you’re both good at and that are meaningful to you. You don’t have to be an expert on everything. Working at an agency like SE10 gives you the opportunity to focus on what you really excel at. That way we make sure each person contributes with their best work.

Cheers to Ricardo’s ongoing success at SE10!