Our US team recently got the chance to get together in Pennsylvania for a productive week of collaboration, team building and professional development, including a visit to the regional headquarters of one of our biggest and longest-standing clients. Given that we are usually remote and located in different states, we all recognised the importance of meeting in person and having face-to-face communication and quality time together. It not only helped us to build stronger connections with our colleagues but also fostered a sense of camaraderie within our team.
During the trip, we had the pleasure of meeting with one of our clients and touring their manufacturing and assembly operation. We had the opportunity to witness the entire manufacturing process from start to finish, which spanned over multiple buildings. It was great to see what goes on behind the scenes, sparking some creative content ideas amongst the team!
The tour was followed by a presentation from us where we emphasized the significance of brand storytelling to establish emotional connections and build a strong identity. Brand storytelling is not just limited to B2C companies; it is equally important for B2B companies to establish themselves as trusted partners in their industry. The presentation, led by our VP, Damian Joseph, was a chance for our team to present some fresh ideas and content strategies moving forward.
Overall, our team’s trip to Pennsylvania was an invaluable experience. It provided us with the opportunity to come together and collaborate in person, which is a rare occurrence for our remote team. Additionally, we were able to gain valuable insight into the manufacturing and assembly process of one of our biggest clients, which sparked some great content ideas for our team moving forward. Finally, our presentation on brand storytelling was a reminder of the importance of creating emotional connections with our audience and establishing a strong identity for our clients. We left Pennsylvania feeling re-energized and motivated, with a renewed sense of purpose and direction for our team. We look forward to future opportunities to come together and continue our growth and success as a team.
By Yasmin Abraham
Digital Marketing Manager
About the Author
Yasmin is SE10’s digital marketing manager, who leverages her skills and experience in social media, lead generation, SEO and more to develop effective digital marketing strategies that help clients meet their business objectives. Splitting her time between Boston, USA, and London, UK, she brings a global perspective and understands how to adapt digital marketing strategies to the specific needs of different markets. Her ability to communicate effectively with clients from different cultures and backgrounds, combined with her commitment to staying on top of the latest digital marketing trends and providing practical and effective solutions make her an essential member of the SE10 team.
