Our work won an International Business Award!

For the last half-decade, SE10 has worked with AriensCo to produce a print magazine called Out Working. It has been an ambitious project, to say the least.

The work has been rewarded with a Stevie Award, the world’s premier business award. These awards were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order, the Stevie has become one of the world’s most coveted prizes. SE10 PR and AriensCo have won a Stevie in the International Business Awards competition for Out Working in the Best House Organ category — basically, best company magazine.

At the inception of Out Working, AriensCo had reorganized its many businesses under one “AriensCo” corporate banner and needed a vehicle to reinforce the wide breadth of its activities. This includes the world-famous Ariens and Gravely brands, which manufacture lawn mowers and snow blowers for consumer, prosumer and professional users. It also comprises the thriving Ariens Foundation, AriensCo Museum, Henry’s Parts and Equipment, the RapidCare service brand, Ariens Nordic Center, AriensCo Hospitality and a massive Wildlife Habitat Council-certified conservation project.

But we wanted the magazine to do more than share news. We wanted it to convey key messages about the company, such as its continual improvements in manufacturing, logistics and distribution, its work with students and STEM education, its facilitation of various community events, an U.S. Biathlon Team sponsorship and more.

And if that’s not enough, we wanted the magazine to resonate with landscaping culture. So we include the work AriensCo customers perform at marquee jobsites like the National September 11 Memorial and New England Patriots Gillette Stadium. We also include guidance on critical issues facing the industry, such as electromobility, emissions reductions, immigration, legislation, and business administration. Out Working also emphasizes AriensCo’s global impact, featuring partners in Europe, Asia, and Latin America. 

Out Working is distributed quarterly and ships to some 15,000 people in the industry. Its content is also leveraged on the company’s website and its social media pages. We see the magazine pop up on office counters, job sites, tradeshows and rolled up in the back pockets of landscapers, firefighters, professional athletes and rockstars.

Working with AriensCo and the people that make up the landscaping industry has been one of the true pleasures of my career. AriensCo is a fifth-generation family run company, and this is very clear with how they work with their employees and customers, and how they worked with SE10. Their core values are evident. You will also never meet nicer people than landscapers — maybe it’s all the fresh air and sunshine! It’s an industry full of people that look out for each other, help each other grow and maintain a steadfastness to the curation of the outdoor spaces we need for family time, mental health, hobbies and natural ecosystems.

Winning an International Business Award, a “Stevie,” is icing on the cake. It’s a testament to the great partnership we have enjoyed with AriensCo and our ability to integrate with the outdoor power equipment and landscaping industries. It validates our commitment to great writing, compelling storytelling and stunning design. We are very thankful for being recognized for our work by our colleagues and will honor the award with pride.