At SE10, we know that great outcomes stem from clear roles, mutual respect, and a shared focus on the client’s success. Here’s how we approach working alongside other agencies – and why we believe everyone stands to gain.
It’s not unusual for companies to work with more than one agency at a time – whether by design, necessity, or preference. Maybe they have a trusted partner already in place but need support in a new region or for a specific campaign. Or perhaps they want to divide briefs across agencies to reduce risk or meet internal stakeholder preferences. Whatever the reason, we understand. And we’ve been there often.
At SE10, we’re proud of the long-term client relationships we’ve built over the past 20+ years. But we’ve never believed that exclusivity is a prerequisite for success. In fact, some of our most rewarding collaborations have taken place alongside creative, advertising, digital, events, or regional PR agencies. When the client is at the centre and the roles are clear, collaboration can unlock greater results for everyone involved.
Making multi-agency models work
In our experience, successful multi-agency set-ups don’t just happen by chance; rather they’re formed by regular communication, mutual respect, and defined responsibilities from the beginning. Clients can help set the tone by outlining expectations, clarifying decision-making structures, and encouraging regular cross-agency check-ins. Even small actions – like shared briefs or inclusive kick-off calls – can go a long way toward building a sense of shared purpose.
This foundation requires agencies to play their part too in ensuring alignment on goals and responsibilities. That’s why we come to the table focused on outcomes, not ownership. Our team is curious, conscientious, and experienced — and we’re genuinely comfortable working together with others.
How SE10 partners with other agencies – and what we gain
This kind of multi-agency approach isn’t just something we adapt to; it’s something we seek out when needed. As a member of thenetworkone, we’re able to tap into trusted local partners in markets such as Japan when our clients need specific cultural insights or on-the-ground support. And we’ve been on the other side too — brought in by clients or agencies when our industrial sector expertise was the missing piece.
When agencies are brought together intentionally, there’s also a real opportunity for learning. Each team contributes different perspectives, processes, and ideas – and when those are exchanged openly, it can raise the bar for everyone involved. We’ve had the chance to pick up new tools, uncover fresh angles, and sharpen our thinking by collaborating with some smart, creative teams across disciplines and borders.
Why collaboration doesn’t mean compromise
Some clients might worry that involving multiple agencies could lead to blurred lines or mixed messaging. But with the right set-up – and the right partners – those risks are easily managed. At SE10, we approach every collaboration with clarity and care. We’re transparent about what we offer and how we work, and we value the expertise others bring too.
We’ve seen that agency relationships don’t need to be all or nothing. When trust and transparency are in place, the right combination of agencies creates space for fresh thinking and healthy debate – all in service of the client’s goals. And for us, that’s always the priority.
Shared goals, shared success
If you’re looking for an industrial PR partner who plays well with others, let’s talk.
Hannah Kitchener
Associate Director
About the author
Hannah is an associate director in the UK, leading strategic campaigns for industrial clients across the EMEA region. A professionally qualified journalist (NCTJ), she combines specialist sectoral knowledge in construction, energy, and materials handling with a strong network of trade media contacts to secure valuable coverage. Her expertise in inter-cultural communication, honed by degrees in modern languages and translation, is key to executing campaigns that succeed across diverse European markets.
