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Media relations

Media relations has always been about much more than securing coverage. The strongest relationships are built on relevance, credibility, and a genuine understanding of what editors need from the organisations they cover. Here we explore the changing role of journalism, how stories earn attention, and what effective media relations looks like in specialist industrial B2B markets.

Quality over quantity: Why ‘less is more’ is key to B2B media relations in 2025

Today’s fragmented, AI-driven media landscape is making it harder than ever to make your voice heard. The real path to influence is no longer about being everywhere, it’s about precision. That means identifying the small handful of channels and voices your human and AI audiences truly trust and...
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Why media relations and advertising are stronger together

As we come to the end of the year, it’s time to help our industrial PR clients finalise their strategies for the year ahead. This often involves a myriad of activities, including product launches, event participation, key messaging, and more. Part of this planning also includes advising on...
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Navigating the media landscape in Southeast Asia

The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep understanding of the region cultivated through over a...
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Not every pitch or press release will land and why it doesn’t matter

Communicating in the world of industrial B2B PR can be complex. Over the years, our clients have been laser-focused on securing media engagements with trade publications both aligned and adjacent to their industries. Now, the needle is moving and we are finding more brands are requesting support with...
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Five innovative formats journalists are embracing in the twenty-twenties

In the ever-evolving world of content, journalists are being forced to explore fresh and inventive ways to capture the attention of audiences. According to Hubspot, readers only get halfway through an article before they scroll, with Hootsuite suggesting that video attention span across most social channels is no...
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What lessons in journalism can bring to PR

One of SE10’s core strengths as a PR agency is that it is run and staffed largely by former journalists, who are not only experts in content creation but have firsthand knowledge of editors’ needs and challenges. Since transitioning from journalism into PR, the skills and insight gained...
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Using media relations to expand into North America

At SE10 we work with almost all clients on a global scale, harnessing the expertise and extensive networks of our teams based in the USA, UK, and Singapore. Among our most common briefs is to help clients expand into new markets and lately we’ve noticed a surge in...
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How to land a trade magazine cover story

Securing a cover story in a trade magazine is a coveted achievement that can significantly elevate a company’s visibility and reputation within its industry even in the digital age. At SE10, we pride ourselves on our expertise in landing cover stories, with a remarkable track record of securing...
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Understanding the motivations and working conditions of media professionals

In the dynamic world of public relations, understanding the journalist’s perspective is crucial for building successful media relations strategies and at SE10, we pride ourselves on our deep understanding of the needs and challenges faced by journalists, editors, and producers today....
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