Navigating the media landscape in Southeast Asia
The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep understanding of the region cultivated through over a decade of operations out of Singapore, SE10 […]
7 tips for a winning bauma PR strategy
We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and […]
How PR can amplify your exhibition presence at bauma 2025
bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated
The human touch remains PR’s best resource
Why generative AI will not be able to fully replace what a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, it can never replicate […]
Fad or future: The pros and cons of generative AI
In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting both anticipated drawbacks and benefits. Generative AI has made content creation easy for everyone but […]
Considering an audience: How clients embrace AI to increase engagement
In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses. We have already seen some of our clients keen to […]
SE10 responds to the impact of generative AI in public relations
The ever-changing world of public relations has quickly had to acknowledge the increasing presence of generative artificial intelligence within the industry, with the technology able to influence content creation, research, and audience engagement. Generative AI refers to deep-learning digital models that can almost instantly generate high-quality text, images, and other content based on data and various algorithms, […]
Not every pitch or press release will land and why it doesn’t matter
Communicating in the world of industrial B2B PR can be complex. Over the years, our clients have been laser-focused on securing media engagements with trade publications both aligned and adjacent to their industries. Now, the needle is moving and we are finding more brands are requesting support with top tier media plans. However, the reality […]
Leveraging Hillhead 2024 for maximum media coverage
Hillhead 2024, scheduled for 25-28th June at the Tarmac limestone quarry near Buxton in Derbyshire, is one of the UK’s most anticipated events in the quarrying, construction, and recycling sectors this year. Welcoming 600 exhibitors and an anticipated 18,500 visitors, not only does the event promise a valuable platform for suppliers and customers to connect, […]
Five innovative formats journalists are embracing in the twenty-twenties
In the ever-evolving world of content, journalists are being forced to explore fresh and inventive ways to capture the attention of audiences. According to Hubspot, readers only get halfway through an article before they scroll, with Hootsuite suggesting that video attention span across most social channels is no more than 30 seconds. Meanwhile, print publications have […]