Why media relations and advertising are stronger together
As we come to the end of the year, it’s time to help our industrial PR clients finalise their strategies for the year ahead. This often involves a myriad of activities, including product launches, event participation, key messaging, and more. Part of this planning also includes advising on advertising budgets and negotiating the best rates […]
How to strengthen media relations at the bauma Media Dialog
With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction trade media ahead of the main show […]
How to earn B2B media coverage (and when to pay for it)
While some industrial B2B publications operate on a ‘pay to play’ basis, coverage can generally be earned if content clears the all-important ‘news bar’ – the threshold editors use to gauge whether a story is genuinely newsworthy and valuable to their readers. What makes a story newsworthy? When crafting a media pitch or story idea, […]
Navigating the media landscape in Southeast Asia
The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep understanding of the region cultivated through over a decade of operations out of Singapore, SE10 […]
Not every pitch or press release will land and why it doesn’t matter
Communicating in the world of industrial B2B PR can be complex. Over the years, our clients have been laser-focused on securing media engagements with trade publications both aligned and adjacent to their industries. Now, the needle is moving and we are finding more brands are requesting support with top tier media plans. However, the reality […]
Five innovative formats journalists are embracing in the twenty-twenties
In the ever-evolving world of content, journalists are being forced to explore fresh and inventive ways to capture the attention of audiences. According to Hubspot, readers only get halfway through an article before they scroll, with Hootsuite suggesting that video attention span across most social channels is no more than 30 seconds. Meanwhile, print publications have […]
What lessons in journalism can bring to PR
One of SE10’s core strengths as a PR agency is that it is run and staffed largely by former journalists, who are not only experts in content creation but have firsthand knowledge of editors’ needs and challenges. Since transitioning from journalism into PR, the skills and insight gained during these formative experiences play an important […]
Using media relations to expand into North America
At SE10 we work with almost all clients on a global scale, harnessing the expertise and extensive networks of our teams based in the USA, UK, and Singapore. Among our most common briefs is to help clients expand into new markets and lately we’ve noticed a surge in interest from European and Asian brands looking […]
How to land a trade magazine cover story
Securing a cover story in a trade magazine is a coveted achievement that can significantly elevate a company’s visibility and reputation within its industry even in the digital age. At SE10, we pride ourselves on our expertise in landing cover stories, with a remarkable track record of securing 15 cover stories for a single client […]
Understanding the motivations and working conditions of media professionals
In the dynamic world of public relations, understanding the journalist’s perspective is crucial for building successful media relations strategies and at SE10, we pride ourselves on our deep understanding of the needs and challenges faced by journalists, editors, and producers today. With most of our team having worked previously as journalists or having achieved professional […]