On this year’s International Women’s Day, SE10 Account Director Mariana Santos reflects on the strong presence of female professionals in industrial PR — and why male-dominated industrial sectors need more...
Amid economic, technological, and geopolitical disruption, stakeholder trust is the ultimate currency for global industrial brands — and increasingly difficult to secure and maintain. Generative AI, media fragmentation, and declining...
What will effective industrial communication look like in 2026? The SE10 team shares the PR resolutions that will shape our approach to strategy, storytelling, and media visibility in the year...
B2B PR is a discipline that’s as strategic as it is creative. After a transformative 2025 that saw rapid advances in technology, creativity, and collaboration, SE10 PR is already setting...
The data from our most read blog posts of 2025 confirms the central challenges that have defined the year for industrial B2B marketing and communications leaders. It highlights a clear...
We asked Google Gemini to generate an image of a construction site and the unbranded excavator it featured looked very much like a Caterpillar. Is this the ultimate branding victory...
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