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How We Work

Every communications agency has a process. Fewer explain the thinking behind it. This section of the Engine Room offers a closer look at how we approach our work at SE10 – from the principles that guide our advice to the practical decisions we make every day. It’s not intended as a sales pitch, but as an honest reflection of how we balance creativity, editorial judgement, and evolving technology to deliver work we’re proud to put our name to.

Sparking creativity and why boredom can be a superpower in B2B communication

In the first post of our mini-series on SE10 values, our UK account director Hannah Kitchener shares her personal take on how creativity doesn’t always happen under pressure, but rather when you’ve stepped away, quieted the noise, and allowed your subconscious to connect the dots....
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How SE10 works with clients: Flexible partnerships, clear expectations

We’re often asked at SE10: how do you work with clients? It’s a simple question – but one that speaks volumes. What people really want to understand is: how will our team fit in, and what will it be like to work together?...
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Beyond turnover: Why SE10 staff build careers, not just campaigns

From eight to 15 years and counting – meet the team members who’ve helped shape SE10 over the long haul. Their reflections offer insight into what makes people stay at a PR agency – and what sets us apart....
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The power of perspective: How seeing the whole construction project builds better stories for each phase

Working with specialists from across the construction lifecycle, SE10 gains a privileged view of the shared and different priorities of each project phase, enabling us to understand the bigger picture and tell stories that deliver greater value for our individual clients....
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Small teams delivering big: Why boutique agencies are winning in B2B comms

As clients move away from large, generalist firms to smaller, specialist teams, we share how we’re delivering global impact in industrial B2B PR without a global headcount....
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“You guys care!”: Why genuine investment is SE10’s greatest asset

A client recently told us “You guys care!” – and it stopped us in our tracks. In a world where box-ticking can be the norm, we’ve built a culture where caring isn’t just a nicety, it’s the foundation of everything we do....
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The value of human-powered PR in the AI age

As AI increasingly shapes the communications landscape, we believe that human insight, strategic thinking, and journalistic integrity remain absolutely essential in industrial B2B PR....
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SE10 and AriensCo strike gold again with MarCom Award win

We’re thrilled to share that SE10 and AriensCo have won a Gold Award at the MarCom Awards for our collaboration on AriensCo’s print magazine, Out Working. We were named a Gold Winner in the Consumer Magazine category, marking our second win for the magazine, following a Stevie Award...
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Our work won an International Business Award!

For the last half-decade, SE10 has worked with AriensCo to produce a print magazine called Out Working. It has been an ambitious project, to say the least....
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The human touch remains PR’s best resource

In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, it can never replicate what an experienced PR company provides to a client....
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Industry insights in Italy with Mediapoint & Exhibitions

This spring, my colleague Hannah Kitchener and I were once again privileged to work with SE10 client Mediapoint & Exhibitions in Piacenza, Italy. Insights into industry trends and exciting new technology, warm welcomes, and good food and gelato were all on the agenda, and duly delivered....
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Considering an audience: How clients embrace AI to increase engagement

In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10's experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses....
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