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How We Work

Every communications agency has a process. Fewer explain the thinking behind it. This section of the Engine Room offers a closer look at how we approach our work at SE10 – from the principles that guide our advice to the practical decisions we make every day. It’s not intended as a sales pitch, but as an honest reflection of how we balance creativity, editorial judgement, and evolving technology to deliver work we’re proud to put our name to.

Human-led, AI-assisted: How SE10 uses AI responsibly

Generative AI has changed how a lot of work gets done, ours included. But it has not changed what clients are paying for: clear thinking, accurate writing, and a story worth telling. Here is how we use AI to work smarter while keeping the craft, and your confidential...
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Does it matter if your PR agency team actually likes each other?

A strong PR strategy is only part of the story. We explore how the way an agency team works together can shape outcomes more than many clients might realise....
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The case for choosing a smaller agency

“I’m sure you’ve heard the Dunder Mifflin argument before. It’s about how a smaller company is able to compete against the titans of industry because it’s more nimble, flexible, attentive and passionate. Well, it’s true.”...
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Working well with others: SE10’s approach to seamless multi-agency collaboration

At SE10, we know that great outcomes stem from clear roles, mutual respect, and a shared focus on the client’s success. Here’s how we approach working alongside other agencies – and why we believe everyone stands to gain....
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How our values of reliability and accountability make SE10 a true communications partner

Every client seeks a PR agency they can trust completely. In the last of our values mini-series, our UK Associate Director Hannah Kitchener explains how at SE10, that trust is built on two principles: the reliability that ensures seamless service and the accountability that translates every communication investment...
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Our values in action: What ‘humanity’ means at SE10

In our industrial communications niche, the human touch isn’t just a feel-good factor, it’s a competitive edge. In the third part of our values mini-series, our UK associate director Hannah Kitchener explains how SE10 applies empathy and consistency to build lasting trust and uncover the authentic human narratives...
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But why? The simple question that unlocks your industrial story

In the second post of our SE10 values mini-series, our UK associate director Hannah Kitchener shares her personal view on how deep-seated curiosity is the key to simplifying technical jargon, uncovering valuable stories, and ensuring your brand message cuts through the noise....
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Sparking creativity and why boredom can be a superpower in B2B communication

In the first post of our mini-series on SE10 values, our UK account director Hannah Kitchener shares her personal take on how creativity doesn’t always happen under pressure, but rather when you’ve stepped away, quieted the noise, and allowed your subconscious to connect the dots....
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How SE10 works with clients: Flexible partnerships, clear expectations

We’re often asked at SE10: how do you work with clients? It’s a simple question – but one that speaks volumes. What people really want to understand is: how will our team fit in, and what will it be like to work together?...
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The power of perspective: How seeing the whole construction project builds better stories for each phase

Working with specialists from across the construction lifecycle, SE10 gains a privileged view of the shared and different priorities of each project phase, enabling us to understand the bigger picture and tell stories that deliver greater value for our individual clients....
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Small teams delivering big: Why boutique agencies are winning in B2B comms

As clients move away from large, generalist firms to smaller, specialist teams, we share how we’re delivering global impact in industrial B2B PR without a global headcount....
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