An American perspective on where PR and B2B industries are headed next – part two
In an era of macroeconomic uncertainty, the future of industrial B2B communication won’t be defined by digital trends alone. From the role of dealer networks to the massive infrastructure projects shaping the country, here’s a guide to the real-world trends that matter most.
What a fake model in Vogue can teach a real B2B marketer
The uproar over an AI-generated model in a Guess ad is about more than beauty standards. It was a visceral reaction to perceived deception and the replacement of human creativity with synthetic imagery, eroding the trust between a brand and its audience. For industrial businesses, it provides a timely lesson in balancing the powerful efficiency of AI with the irreplaceable value of authenticity.