What GIS 2025 revealed about building trust in an electric and connected future
At GIS 2025, electric machines, data analytics, and AI were everywhere. For us, as a specialist industrial communications agency, the show was a timely reminder that the real purpose of innovation communication isn’t just to showcase technology, it’s to stand out from competitors and guide customers confidently through change. My colleagues Ben Shaw, Jack Porter, […]
The power of perspective: How seeing the whole construction project builds better stories for each phase
Working with specialists from across the construction lifecycle, SE10 gains a privileged view of the shared and different priorities of each project phase, enabling us to understand the bigger picture and tell stories that deliver greater value for our individual clients. I had a moment of clarity recently while standing in the training facility of […]
An American perspective on where PR and B2B industries are headed next – part two
In an era of macroeconomic uncertainty, the future of industrial B2B communication won’t be defined by digital trends alone. From the role of dealer networks to the massive infrastructure projects shaping the country, here’s a guide to the real-world trends that matter most. In part one, I focused on PR. Here in part two, I […]
How heavy equipment brands can elevate their communication at the 10ᵗʰ GIS Expo
The countdown to the 10ᵗʰ edition of GIS Expo in September offers a timely reminder to brands in the lifting and heavy transport sectors that staying visible means staying ahead of the conversation. As GIS Expo (Giornate Italiane del Sollevamento ‘Italian Lifting Days’) returns to Piacenza, Italy, for its milestone 10th edition, the buzz isn’t […]
10 last-minute tips for making the most of bauma 2025
bauma is here! After months of planning, it’s finally time to hit the ground running in Munich. But even with all your preparation, there are always last-minute things to keep in mind to ensure a successful show. Here’s your quick checklist to stay on top of things while bauma is in full swing. 1. Prioritise […]
Beyond bauma: SE10’s unofficial guide to Munich
From iconic beer gardens to cultural gems, discover SE10’s tips for unwinding in Munich after a busy day at bauma, the world’s largest construction exhibition. bauma 2025 is just around the corner and while you’re busy finalising your participation, don’t forget to build in some time, if you can, to experience what Munich has to […]
How to create an impactful bauma Media Dialog press kit
The bauma Media Dialog, held a few weeks before the world’s largest construction exhibition, is a golden opportunity for companies to connect with top industry journalists from around the globe. As an exhibitor, this event is your chance to make an impression, communicate your key messages, and build excitement around your bauma 2025 participation. One […]
What we learned at bauma China 2024
In late November, my colleague Ben Shaw and I had the privilege of supporting clients at bauma China 2024, which made a highly anticipated return after a four-year hiatus. This event marked my first construction trade show with SE10, and its energy and scale made it an unforgettable experience. It also offered valuable insights into […]
How to strengthen media relations at the bauma Media Dialog
With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction trade media ahead of the main show […]
How your communication can cut through the noise at bauma 2025
bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]