What we learned at bauma China 2024
In late November, my colleague Ben Shaw and I had the privilege of supporting clients at bauma China 2024, which made a highly anticipated return after a four-year hiatus. This event marked my first construction trade show with SE10, and its energy and scale made it an unforgettable experience. It also offered valuable insights into […]
How to strengthen media relations at the bauma Media Dialog
With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction trade media ahead of the main show […]
How your communication can cut through the noise at bauma 2025
bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]
7 tips for a winning bauma PR strategy
We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and […]
How PR can amplify your exhibition presence at bauma 2025
bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated
Why niche construction exhibitions are thriving
The construction industry, like many others, has witnessed a growing scepticism towards traditional trade shows. Even before COVID-19, rising costs coupled with the emergence of digital alternatives led companies to increasingly scrutinise the return on investment (ROI) of attending these events. The ongoing impact of the pandemic has further weakened participation in some major international […]
Is Intermat still worth it?
While visitor numbers at Intermat 2024 dropped significantly since the last edition in 2018, exhibitors made on average 30% more contacts per day and media coverage almost doubled.
Sustainability is customers’ top priority, say 57% of concrete exhibitors
GIC 2024 reinforced that for construction suppliers, prioritising and clearly communicating sustainability is becoming crucial to build and maintain a strong reputation. In late April, my colleague Jack Porter and I had the privilege of participating in GIC, short for Giornate Italiane Del Calcestruzzo or ‘Italian Concrete Days’, held in Piacenza, Italy. The exhibition and […]
Leveraging Hillhead 2024 for maximum media coverage
Hillhead 2024, scheduled for 25-28th June at the Tarmac limestone quarry near Buxton in Derbyshire, is one of the UK’s most anticipated events in the quarrying, construction, and recycling sectors this year. Welcoming 600 exhibitors and an anticipated 18,500 visitors, not only does the event promise a valuable platform for suppliers and customers to connect, […]