An American perspective on where PR and B2B industries are headed next – part one
The future of public relations isn’t about forecasts — it’s about the reality of what’s happening on the ground. From how AI is changing communication to the new challenges of digital forums and social media, here’s a candid look at the immediate shifts and opportunities facing industrial brands. This blog wasn’t sparked by a research report […]
Reuters Digital News Report 2025: 8 strategic shifts for industrial B2B comms
The world’s media habits are shifting faster than ever. Here’s what the definitive annual report from the Reuters Institute means for your B2B communications strategy – and how to stay ahead. The 2025 Digital News Report, published by the Reuters Institute for the Study of Journalism in June, provides a data-backed look at how the […]
Barcelona Principles 4.0: Don’t just measure activities. Make the link to impact.
The global framework for communications measurement has been upgraded. For industrial comms leaders who need to prove C-suite value, here’s what the Barcelona Principles 4.0 mean and how to start implementing them with your agency partner. You’ve just delivered a major communications campaign. You’ve secured coverage in key trade media, driven traffic to the website, […]
From AI agents to GEO: Reflections from the PR Moment AI Masterclass
The conversation around artificial intelligence is hard to ignore. For marketing and communications leaders in the industrial and manufacturing sectors, the key question isn’t if AI will change things, but how – and what to do about it. One of our commitments to our clients at SE10 is to provide strategic counsel that cuts through […]
Lessons from the nuclear sector in changing public perception
At the inaugural Nuclear Power Expo in Piacenza, SE10’s team discovered a sector reshaping its narrative and winning hearts and minds. From student engagement to strategic outreach, the nuclear industry is showing how bold, purposeful communication can change perceptions – and offers powerful lessons for any industrial brand seeking to do the same. When my […]
SE10 predicts the top B2B PR trends of 2025
An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their insights on the key trends that may define the PR industry in 2025. From the rise of AI-crafted storytelling to the growing demand for authentic, […]
Tailoring social media strategies for B2B and B2C audiences
During my time supporting industrial PR clients at SE10, I’ve had the opportunity to create content for both B2B and B2C social media accounts. While the distinction between B2B and B2C social media strategies can sometimes be subtle, certain principles of social media management remain consistent. In this blog, I would like to explore the […]