Trust in 2026: The six communication pillars every global industrial brand must tackle
Amid economic, technological, and geopolitical disruption, stakeholder trust is the ultimate currency for global industrial brands — and increasingly difficult to secure and maintain. Generative AI, media fragmentation, and declining confidence in institutions mean trust must be actively built, evidenced, and protected. Drawing on SE10’s experience supporting industrial clients worldwide, we outline six communication pillars […]
SE10 predicts the top B2B PR trends of 2026
B2B PR is a discipline that’s as strategic as it is creative. After a transformative 2025 that saw rapid advances in technology, creativity, and collaboration, SE10 PR is already setting its sights on what’s next. In this latest blog, our team explores the key trends they predict will shape the future of B2B communications in […]
2025’s top industrial communication challenges and what they mean for your strategy in 2026
The data from our most read blog posts of 2025 confirms the central challenges that have defined the year for industrial B2B marketing and communications leaders. It highlights a clear strategic agenda for 2026, focused on proving commercial value and the power of the human touch. Just as we evaluate the success of our client […]
Is supplier communication the missing link in your industrial brand strategy?
For our clients at SE10, we typically focus on relations with the media, customers, employees, and dealers but a recent client milestone celebration highlighted how treating suppliers as true partners can be one of the most authentic and resilient brand strategies there is. Last month, I found myself in a familiar place for an exciting […]
More than a milestone: How industrial brands can make anniversaries matter
Anniversaries offer more than a reason to celebrate. For industrial brands, they’re a strategic opportunity to strengthen relationships, reinforce purpose, and create content with lasting impact. Several of our clients at SE10 are marking major milestones this year – from landmark anniversaries to significant event editions. It’s an absolute pleasure to support them: writing press […]
From blank walls to brand pride: Turning physical space into a B2B communications asset
Inspired by a client’s use of beautiful construction project photography, we reflect on how to turn blank walls – in offices, training centres or factory corridors – into a strategic tool for building internal pride and external trust. As specialist industrial B2B communicators, we spend much of our time focused on digital channels – crafting […]
An American perspective on where PR and B2B industries are headed next – part one
The future of public relations isn’t about forecasts — it’s about the reality of what’s happening on the ground. From how AI is changing communication to the new challenges of digital forums and social media, here’s a candid look at the immediate shifts and opportunities facing industrial brands. This blog wasn’t sparked by a research report […]
Reuters Digital News Report 2025: 8 strategic shifts for industrial B2B comms
The world’s media habits are shifting faster than ever. Here’s what the definitive annual report from the Reuters Institute means for your B2B communications strategy – and how to stay ahead. The 2025 Digital News Report, published by the Reuters Institute for the Study of Journalism in June, provides a data-backed look at how the […]
Barcelona Principles 4.0: Don’t just measure activities. Make the link to impact.
The global framework for communications measurement has been upgraded. For industrial comms leaders who need to prove C-suite value, here’s what the Barcelona Principles 4.0 mean and how to start implementing them with your agency partner. You’ve just delivered a major communications campaign. You’ve secured coverage in key trade media, driven traffic to the website, […]
From AI agents to GEO: Reflections from the PR Moment AI Masterclass
The conversation around artificial intelligence is hard to ignore. For marketing and communications leaders in the industrial and manufacturing sectors, the key question isn’t if AI will change things, but how – and what to do about it. One of our commitments to our clients at SE10 is to provide strategic counsel that cuts through […]