Media relations
With many of the SE10 staff having previously worked in newspaper, magazine or television journalism, we have first-hand experience of the pressures facing journalists today, as well as the types of stories and pitches that will appeal to editors. In our efforts to make journalists’ working lives as easy as possible, we also regularly help our clients achieve a share of voice that far exceeds their market share.
Media strategy
We help clients develop media strategies that establish then build their reputation. Using clear road maps we plan clients’ media exposure across markets and industry-verticals to deliver a stronger level of understanding among the audience.
Events
Media training
Content creation
With resources in media organizations continuing to feel the squeeze, companies that can provide compelling and original stories to journalists stand a stronger chance of success. Our writers combine great story-telling with an understanding of technical industries to provide a wide variety of unique content.
Find out more on our blog
To translate or not to translate: are local language press releases still necessary?
Over the past 23 years, SE10 has advised B2B industrial clients on how best to manage translations – particularly for international brands with global market presence. The approach has always been nuanced and we’ve recommended what’s best based on individual
Influencing the knowledge base: Why your next media pitch might be to train AI
Your media pitch has a new audience: artificial intelligence. As AI chatbots use publications’ archives as training data, the goal of media relations is evolving. It’s no longer just about achieving coverage but also embedding your expertise into the very
The new handshake: Why media relations in 2025 needs a partnership approach
The way we build relationships with trade media is evolving. The traditional separation of earned and paid media is giving way to a more integrated, partnership-first model in response to commercial realities and the rise of AI search. This is
Quality over quantity: Why ‘less is more’ is key to B2B media relations in 2025
Today’s fragmented, AI-driven media landscape is making it harder than ever to make your voice heard. The real path to influence is no longer about being everywhere, it’s about precision. That means identifying the small handful of channels and voices
The value of human-powered PR in the AI age
As AI increasingly shapes the communications landscape, we believe that human insight, strategic thinking, and journalistic integrity remain absolutely essential in industrial B2B PR. Two and a half years since ChatGPT burst onto the scene, many other artificial intelligence (AI)
How media coverage reports fuel data-driven PR strategies
Coverage reports are part and parcel of an agency/client relationship but are so much more than a metric to show press engagement (and agency!) success. If written well, they can be a treasure trove of insights used to inform media
How to create an impactful bauma Media Dialog press kit
The bauma Media Dialog, held a few weeks before the world’s largest construction exhibition, is a golden opportunity for companies to connect with top industry journalists from around the globe. As an exhibitor, this event is your chance to make