Ads are coming to generative AI – but you still can’t buy trust
As advertising enters AI platforms such as ChatGPT, industrial marketers face a familiar question in an unfamiliar interface: does paid visibility undermine earned authority? The short answer is no – but it does sharpen the difference between being seen and being believed. When news broke that advertisements would begin appearing in ChatGPT for some users […]
SEO isn’t obsolete. It’s the foundation for generative engine optimisation (GEO).
As AI changes people’s browsing behaviour, many are asking if SEO is now redundant. The answer is no. Instead, SEO has become the foundation that makes a successful GEO strategy possible. For years, Search Engine Optimisation (SEO) has been a primary focus for digital marketing. It’s a technical discipline aimed at helping search engines find, […]
Your website is no longer just for humans (and that’s a good thing)
The internet is undergoing its biggest architectural shift since the smartphone. AI now acts as a gatekeeper to your audiences, and for industrial businesses that can earn its trust, there are immense awareness and reputational advantages. Trust has always been at the heart of effective communications. Brands earn it by being accurate, consistent and credible […]
Google AI Mode is here – What industrial marketing and comms leads need to know
With the roll-out of Google’s AI Mode, the way users search for information is changing fast. For industrial B2B marketing and communications leaders, the shift towards ‘zero-click’ results demands a new approach to visibility, authority, and trust. Just over a year since Google introduced AI Overviews – the AI-powered summaries that appear at the top […]
Why Google’s new love for Instagram is a game-changer for industrial B2B comms
Starting this month, a quiet but profound change is seeing Google embrace Instagram content in a new way, transforming the platform from a social channel into a strategic search engine marketing tool. For industrial leaders who thought Instagram wasn’t for them, it’s time to look again. For many in the industrial sector, from construction and […]
SE10’s guide to writing an SEO optimized blog
At SE10, storytelling is our core strength, especially when it comes to translating complex engineering information into accessible and engaging content for a wider audience. Strong writing is at the heart of this, which is why SE10 was founded by former journalists and continues to hire them. Over our 22 years of existence, however, the […]
How to use topic clusters as part of your SEO strategy
Finding ways to boost SEO rankings is an integral part of any digital marketing strategy. In this article, we discuss how brands are using the topic cluster strategy to effectively organise new and existing content, boost search rankings and enhance user experience. What are topic clusters? Topic clusters are essentially a way to organise related […]
Top six strategies for engaging B2B audiences with newsletters
Email marketing remains a potent tool for B2B companies. With the right tactics, newsletter campaigns can significantly boost engagement, generate leads and drive sales. Successful company newsletters are an exciting collection of stories that bring a company’s activities to life and demonstrate how products and services impact people’s livelihoods. Resources such as how-to guides and […]