Fortify your digital authority
In the new age of AI search, being seen as the definitive, trusted leader in your field is no longer an ambition - it's essential for visibility.
Our strategic solutions
GEO Readiness
Audit & Roadmap
A comprehensive diagnostic
of your digital authority. We
provide a deep analysis of
your brand, benchmark you
against competitors, and
deliver a prioritised roadmap
for the year ahead.
GEO Authority
Builder Programme
An ongoing programme to
build your digital authority.
We help create the content
and secure the media
placements that establish
your brand as the definitive
leader in your field.
GEO Authority
Campaign
AI is now a stakeholder
A new, non-human stakeholder now acts as the primary gatekeeper to your audience. It controls how your brand is found and perceived online and has two core demands.
First, AI-driven search creates a ‘zero-click’ environment, providing direct answers that mean users often don’t need to visit your website. To satisfy this stakeholder, you must build the technical authority to be included in that answer.
Second, amid a flood of AI-generated content, this stakeholder is deeply sceptical. To earn its trust, you must showcase detailed, insightful, and verifiable human expertise that proves you are a reliable and authoritative source.
GEO: The new discipline you need to master
In response to the rise of AI, a new strategic discipline has emerged: Generative Engine Optimisation (GEO).
Still in its early days, competing technical terms for this include AI SEO (Artificial Intelligence Search Engine Optimisation), AIO (AI Optimisation), AEO (Answer Engine Optimisation), or LLMO (Large Language Model Optimisation). It can also be referred to as content optimisation for AI search or brand positioning in AI-generated summaries.
Unlike traditional SEQ, the goal of GEO is not to rank your link on search engine results pages, but to have your company’s expertise recognised as the definitive, trustworthy answer that an AI will use and cite — whether in the AI Overview at the top of search results pages or directly in the chat — and the techniques are completely different. Although there are a few technical aspects to GEO, the techniques are more closely aligned with traditional public relations.
A journalistic approach to GEO
The single source of truth
This is your website transformed from a digital showroom into the definitive, structured library of your company’s expertise. It is the foundational asset that AI agents rely on for facts. We work with you to:
■ Liberate your knowledge from offline documents, such as PDFs and presentations, making it visible to AI.
■ Structure your content into ‘AI-ready’ formats, including clear Q&As, descriptive visual media, and schema mark-ups.
■ Profile your experts to create a verifiable, public record of the human intelligence behind your brand.
The web of trust
AI doesn’t just take your word for it; it looks for external corroboration. We build a powerful network of credible, third-party signals that all point back to your expertise, proving your authority to the wider digital world. We work with you to:
■ Secure strategic media coverage in high-authority publications, the ultimate endorsement from human experts.
■ Build verifiable thought leadership for your key people, proving their authority in public forums.
■ Ensure a consistent digital footprint across all platforms, a foundational sign of professionalism.
The SE10 Advantage
Journalism DNA
We approach GEO with a journalists’ discipline for factual accuracy and verification. We build your authority on a foundation of genuine, credible storytelling that earns the rust of both AI and human audiences.
Deep industrial fluency
We understand the complexities of your sector. We know how to translate your technical expertise into clear, powerful, and machine-readable language that establishes you as the definitive authority in your field.
An integrated global team
We are not a siloed SEO agency. Our GEO programmes are seamlessly integrated with media relations, content creation, digital marketing, and data analysis to build a powerful ‘web of trust’ across every market you serve.