Content creation
Our content creation services range from strategy and planning through to execution and analysis, but always with the principles of great story-telling at the foundation. We create content in all media formats that is geared towards your audience. Our team of skilled writers and talented designers develop high-impact materials suitable for a range of channels and uses.
Story-telling
Story-telling is an aspect of communications that many B2B companies struggle with, but at SE10 we have a proven track record of helping companies tell their stories in an effective way that engages audiences and builds following.
Content marketing strategy
In the age of information overload, a strong content marketing strategy is more important than ever for brands looking to differentiate themselves. We help companies put together programs that cover multiple formats and channels to ensure maximum impact.
Custom publications
Content generation
Find out more on our blog
But why? The simple question that unlocks your industrial story
In the second post of our SE10 values mini-series, our UK associate director Hannah Kitchener shares her personal view on how deep-seated curiosity is the key to simplifying technical jargon, uncovering valuable stories, and ensuring your brand message cuts through
Sparking creativity and why boredom can be a superpower in B2B communication
In the first post of our mini-series on SE10 values, our UK account director Hannah Kitchener shares her personal take on how creativity doesn’t always happen under pressure, but rather when you’ve stepped away, quieted the noise, and allowed your
Why customer stories matter in construction PR – and how to make them work for you
When done well, customer stories offer construction brands a chance to demonstrate their value in the real world – building trust, strengthening relationships, and earning meaningful media coverage in the process. In SE10’s 23 years of experience in construction PR,
The art and science of B2B headline writing
Once, headline writing was about making a journalist smile with a clever pun. Now, it’s about making sure algorithms and AI models see the right keywords and brand names. But the truth is, the most effective headlines satisfy both audiences.
Thinking of launching an industrial podcast? Here’s some practical advice to start.
Podcasts offer an ideal format for exploring complex topics, such as those in the industrial B2B world, but the idea of creating a show can feel intimidating. Let us take you through the process, from planning to promotion, focusing on
Translating complexity: How SE10 collaborates with industrial subject matter experts
Our curiosity-driven approach, editorial roots, and long-standing client partnerships enable us to translate technical expertise into powerful stories — without ever pretending to be the experts ourselves. What’s the biggest challenge in communicating complex industrial innovations? Often, it’s not the
Your AI-generated customer looks perfect. But have you lost your credibility?
The allure of a perfect AI-generated testimonial is understandable, but as this tactic moved from theory to reality at a recent construction tradeshow, it posed the question: is a flawless image worth potential damage to your brand’s reputation? A few
Is audio enough anymore? Why your B2B podcast needs a visual strategy
New data reveals a clear evolution in the podcasting landscape. While audio remains the dominant format for deep-dive analysis, video is winning the preference of the most engaged multi-format listeners. For industrial brands, this requires a smart, hybrid strategy that
Navigating the promise and peril of AI-generated podcasts
AI can now turn a whitepaper into a podcast voiced by your CEO. But should it? We explore how B2B brands can innovate using synthetic media without losing the trust that underpins their reputation. At SE10, we had a moment
What a fake model in Vogue can teach a real B2B marketer
The uproar over an AI-generated model in a Guess ad is about more than beauty standards. It was a visceral reaction to perceived deception and the replacement of human creativity with synthetic imagery, eroding the trust between a brand and
How listicles drive results for industrial B2B content marketing
In a world of shrinking attention spans, listicles can cut through the noise in industrial B2B sectors. We explore how strategically crafted listicles can simplify complex information, boost engagement, and drive leads for construction, energy, and manufacturing companies. In the