Making the business case: How sustainability communication must evolve in 2025

Boardrooms are demanding more than good intentions. At the Sustainability LIVE Net Zero 2025 conference in London, one message was clear: sustainability communication must move beyond ethical narratives and prove commercial value. Rosie Hopkins and I returned to Sustainability LIVE Net Zero in London this year, eager to see how conversations around corporate sustainability had […]

How to communicate sustainability in the packaging industry

Sustainability is top of the agenda for manufacturers in the packaging industry worldwide. Aware of their role in global pollution, these companies have increased the use of circular packaging, funded programs to help producers adopt climate-friendly practices, and developed innovative solutions to reduce greenhouse gas emissions throughout the supply chain. But how can companies communicate […]

SE10 predicts the top B2B PR trends of 2025

An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their insights on the key trends that may define the PR industry in 2025. From the rise of AI-crafted storytelling to the growing demand for authentic, […]

How B2B brands are communicating sustainability

On Wednesday 6th March Rosie Hopkins and I had the pleasure of attending the Sustainability LIVE Net Zero conference and exhibition in London, which showcased the sustainability strategies of global leaders from across the manufacturing, energy, logistics, finance, and professional service sectors. Of particular interest to us, as representatives of a B2B PR agency, was […]