The new, pragmatic language for B2B sustainability communication in 2025
Returning to Sustainability LIVE in London, change was in the air – and the vocabulary. The era of abstract sustainability goals is over, replaced by a laser focus on tangible action, commercial value, and the specific language of decarbonisation, resilience, and nature. It has only been five months since my colleague Rosie Hopkins and I […]
Less paper, more purpose: Rethinking waste at industrial trade shows
Giveaways and printed brochures still dominate industrial exhibitions — but are they delivering lasting value? With a growing focus on sustainability and smarter marketing, it may be time to rethink what we hand out and how we follow up. Trade shows remain a powerful tool for industrial businesses — a place to launch products, expand […]
Making the business case: How sustainability communication must evolve in 2025
Boardrooms are demanding more than good intentions. At the Sustainability LIVE Net Zero 2025 conference in London, one message was clear: sustainability communication must move beyond ethical narratives and prove commercial value. Rosie Hopkins and I returned to Sustainability LIVE Net Zero in London this year, eager to see how conversations around corporate sustainability had […]
How to communicate sustainability in the packaging industry
Sustainability is top of the agenda for manufacturers in the packaging industry worldwide. Aware of their role in global pollution, these companies have increased the use of circular packaging, funded programs to help producers adopt climate-friendly practices, and developed innovative solutions to reduce greenhouse gas emissions throughout the supply chain. But how can companies communicate […]
An interview with our CEO, Ben Shaw
It’s no longer enough to talk vaguely about your ‘net zero’ goals. In this opinion piece published on Construction Briefing, Ben Shaw, CEO at SE10, explains why construction companies need to have a meaningful dialogue with their customers about sustainability in order to move the needle. Click here to read more
Sustainability is customers’ top priority, say 57% of concrete exhibitors
GIC 2024 reinforced that for construction suppliers, prioritising and clearly communicating sustainability is becoming crucial to build and maintain a strong reputation. In late April, my colleague Jack Porter and I had the privilege of participating in GIC, short for Giornate Italiane Del Calcestruzzo or ‘Italian Concrete Days’, held in Piacenza, Italy. The exhibition and […]
How B2B brands are communicating sustainability
On Wednesday 6th March Rosie Hopkins and I had the pleasure of attending the Sustainability LIVE Net Zero conference and exhibition in London, which showcased the sustainability strategies of global leaders from across the manufacturing, energy, logistics, finance, and professional service sectors. Of particular interest to us, as representatives of a B2B PR agency, was […]