Case studies
Volvo CE
INCREASE BRAND AWARENESS ONLINE THROUGH ONGOING CONTENT CAMPAIGNS
Each month we run a standalone ‘mini campaign’ examining a different topic. Using content tools such as explainer videos, infographics, expert interviews and case studies we offer new perspectives and thinking on some of the biggest issues facing the construction and mining industries.
By looking to educate, entertain and engage target audiences, we harness digital tools such as SEMrush and Hootsuite to manage the process. Targeting the right digital and social media platforms at the right time, we are delivering increasing engagement and reach for the client’s stories.
We regularly reach online audiences of hundreds of thousands each month with the client’s stories also featuring in a range of Tier 1 and trade media titles.
Schindler
Challenge
Schindler required support from an agency with a global presence, that understood its business and could support with media activation worldwide. It was also looking for an intelligent content strategy that could harness existing materials to evolve its narrative in engaging ways, reigniting and maintaining interest in its suite of products and services. SE10 was the perfect match and its partnership started.
Solution
Over the years we have supported in announcing and bringing to market new and innovative solutions around the world. From conceptualising high-level messaging, to meticulously planning campaigns, and from cutting through noise in top-tier publications and landing coverage in aligned and adjacent trades, our work has spanned the communications spectrum.
Results
✓ An increase in editorial mentions of over 850% year on year since our engagement started
✓ Over 8 million impressions secured on Schindler topics
✓ Over 200 million reach across platforms
✓ Relationships secured with top tier publications such as New York Times, WSJ, Reuters, and the BBC
✓ High level topics covered in the media such as urbanization, innovation, and communication
Harman
Challenge
Harman, known for producing multiple electronic brands, needed to launch brand campaigns for several of its product lines, including JBL Pro, Soundcraft, AKG, Martin Pro, and AMX. The requirement was for comprehensive campaign management services covering pre-launch preparations, live campaign monitoring, and post-campaign analytics. These campaigns were to be promoted across various digital channels, necessitating a systematic approach to ensure the campaigns’ success and effective reach to the target audience.
Solution
Between February and December 2021, SE10 managed a total of 17 brand campaigns for Harman. The campaign execution process included:
Pre-launch activities such as receiving campaign briefs from Harman, preparing spreadsheets for copy translations and budget breakdowns, obtaining approvals, and setting up the campaigns on the designated platforms.
Post-launch monitoring involved weekly performance checks, optimization meetings between SE10 and Harman, and analysing landing page analytics provided by Harman.
Post-campaign activities included preparing final report decks for Harman and finalizing billing documents.
Results
✓ Reached 11 million people
✓ Garnered 73 million impressions
✓ Generated 15,000 leads
✓ Accumulated 135,000 ad clicks
✓ Achieved an average CTR of 2.04%
✓ Resulted over half a million site visits
Ariens
Out Working is a print magazine created to unify AriensCo’s diverse portfolio of brands and corporate efforts under a singular corporate identity. Aimed at outdoor power equipment dealers and landscaping companies, it integrates innovative lawn and snow products with charitable efforts, manufacturing excellence, industry expertise, and rich heritage under a banner publication.
The magazine humanizes the AriensCo brand through compelling workforce narratives. It has highlighted the company’s conservation efforts, a program to support military veterans, and sponsorship of professional athletes.
Over 15,000 copies are printed and distributed each quarter across North America and translated for global use. Content is then leveraged on social media channels. Modern design and impactful visuals elevate AriensCo’s industry influence and enhance its brand narrative.
Vita Industrial
Advocating for Job Site Safety
Challenge
Vita Industrial is a Colorado-based startup that developed a new form of crane load stabilization technology that improves safety and efficiency on construction job sites.
Solution
The company charged SE10 to ensure the entire lifting industry became aware of its new technology. SE10 created a holistic campaign to drive brand awareness, including media relations, event support, the launch of new websites and social media channels, speaking gigs, press kits, and paid social media (PPC). In just a 6-month campaign period, SE10 delivered excellent results:
Results
✓ 213 published media articles
✓ Gained 1,400 new social media followers
✓ 90.1M+ potential print and online audience
✓ 2.25M+ social media impressions
✓ Several speaking engagements confirmed
Out Working
Out Working is an award-winning print magazine created to unify AriensCo’s diverse portfolio of brands and corporate efforts under a singular corporate identity. Aimed at outdoor power equipment dealers and landscaping companies, it integrates innovative lawn and snow products with charitable efforts, manufacturing excellence, industry expertise and rich heritage under a banner publication.
The magazine humanizes the AriensCo brand through compelling workforce narratives. It has highlighted such efforts as the company’s work to restore hundreds of acres of native ecosystem and earn WHC Gold Certification; sponsorship of the U.S. Biathlon team and other professional athletes; and profiles of support crews at the National September 11 Memorial and New England Patriots Gillette Stadium.
Out Working addresses critical thought leadership issues, such as electromobility, emissions reductions, immigration, legislation, and business administration. It reinforces commitment to manufacturing excellence and sustainable supply chain practices. It emphasizes AriensCo’s global impact, featuring partners in Europe, Asia, and Latin America.
Over 15,000 copies are printed and distributed each quarter across North America and translated for global use. Content is then leveraged on social media channels. Modern design and impactful visuals elevate AriensCo’s industry influence and enhance its brand narrative.
In 2024 SE10 was awarded with an International Business Award, known as a “Stevie Award” for its work on the magazine under the Best House Organ category.
