The human touch remains PR’s best resource

Why generative AI will not be able to fully replace waht a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, that it can never […]

Fad or future: The pros and cons of generative AI

In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting both anticipated drawbacks and benefits.  Generative AI has made content creation easy for everyone but […]

Considering an audience: How clients embrace AI to increase engagement

In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses. We have already seen some of our clients keen to harness […]

SE10 responds to the impact of generative AI in public relations

The ever-changing world of public relations has quickly had to acknowledge the increasing presence of generative artificial intelligence within the industry, with the technology able to influence content creation, research, and audience engagement. Generative AI refers to deep-learning digital models that can almost instantly generate high-quality text, images, and other content based on data and various algorithms, […]

An interview with our CEO, Ben Shaw

It’s no longer enough to talk vaguely about your ‘net zero’ goals. In this opinion piece published on Construction Briefing, Ben Shaw, CEO at SE10, explains why construction companies need to have a meaningful dialogue with their customers about sustainability in order to move the needle. Click here to read more

The SE10 PR Experience #2: Cross-cultural communication

In this episode of The SE10 PR Experience, we delve into the multifaceted world of international public relations with insights from SE10’s diverse team – Damian Joseph, Ricardo Rosa and Mariana Santos. Starting with a discussion on cultural awareness, this podcast episode explores the challenges and nuances of operating a global PR firm. It addresses the importance […]

A conversation with Ricardo Rosa

As we celebrate Ricardo Rosa’s recent promotion to Account Director and his decade since starting at SE10, we sat down with him to discuss his journey, passion for mentoring, and the strategies behind his exceptional client satisfaction. Congratulations Ricardo on your well-deserved promotion! How do you feel about reaching this milestone in your career with […]

The SE10 PR Experience #1: Where B2B and B2C collide

The SE10 PR Experience — a public relations podcast that goes to 11! Join us for in-depth conversations on topics that affect the worlds of PR, communications and marketing. Hosted by SE10 PR, the show has a decidedly international focus and features experts from around the world weighing in on the strategies that help global […]