How to earn B2B media coverage (and when to pay for it)
While some industrial B2B publications operate on a ‘pay to play’ basis, coverage can generally be earned if content clears the all-important ‘news bar’ – the threshold editors use to gauge whether a story is genuinely newsworthy and valuable to their readers. What makes a story newsworthy? When crafting a media pitch or story idea, […]
How your communication can cut through the noise at bauma 2025
bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]
Navigating the media landscape in Southeast Asia
The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep understanding of the region cultivated through over a decade of operations out of Singapore, SE10 […]
7 tips for a winning bauma PR strategy
We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and […]
How PR can amplify your exhibition presence at bauma 2025
bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated
The human touch remains PR’s best resource
Why generative AI will not be able to fully replace what a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, it can never replicate […]
Fad or future: The pros and cons of generative AI
In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting both anticipated drawbacks and benefits. Generative AI has made content creation easy for everyone but […]
Considering an audience: How clients embrace AI to increase engagement
In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses. We have already seen some of our clients keen to harness […]
SE10 responds to the impact of generative AI in public relations
The ever-changing world of public relations has quickly had to acknowledge the increasing presence of generative artificial intelligence within the industry, with the technology able to influence content creation, research, and audience engagement. Generative AI refers to deep-learning digital models that can almost instantly generate high-quality text, images, and other content based on data and various algorithms, […]
Not every pitch or press release will land and why it doesn’t matter
Communicating in the world of industrial B2B PR can be complex. Over the years, our clients have been laser-focused on securing media engagements with trade publications both aligned and adjacent to their industries. Now, the needle is moving and we are finding more brands are requesting support with top tier media plans. However, the reality […]