Media relations has always been about much more than securing coverage. The strongest relationships are built on relevance, credibility, and a genuine understanding of what editors need from the organisations they cover. Here we explore the changing role of journalism, how stories earn attention, and what effective media relations looks like in specialist industrial B2B markets.
Few pieces of editor feedback frustrate marketing teams more than hearing a press release described as ‘too promotional’. After all, most press releases are designed to generate positive awareness and...
At SE10, we write press releases journalistically so editors can use them quickly and easily if they choose. Increasingly, though, we are seeing trade publications rewrite headlines, intros, and story...
Newswire distribution can place a story on hundreds of websites within hours. That visibility still has clear uses, from disclosure obligations to discoverability. But as automated syndication and AI-generated content...
When multiple parties all have a great story to tell about the same project, competing for attention with the same media is a losing game. We discuss how a collaborative,...
Once an interview is done, editorial control sits with the publication – not the brand. For communications leaders in industrial B2B sectors, that can feel uncomfortable. Understanding what you can...
Focusing on one-shot stories can be tempting for reasons of efficiency or budget, but even groundbreaking industrial news can fail to capture attention if it lands in a vacuum. We...
When approval processes take weeks, a news story can quickly become history. We examine why speed matters to editors and how industrial brands can streamline governance to secure the coverage...
You’re an expert in your field but not an experienced public speaker – and that’s okay. Here we share SE10’s approach to interview preparation, offering some practical thoughts and techniques...
While mobile dominates many areas of digital communication, journalist engagement with press releases may follow a different pattern – particularly in technical, trade-focused sectors. For more than a decade, mobile-first...
Since ChatGPT launched, the conversation around AI has been dominated by in-house efficiency gains but in 2026, we are now seeing a tangible impact on industrial media relations. We share...
Your media pitch has a new audience: artificial intelligence. As AI chatbots use publications’ archives as training data, the goal of media relations is evolving. It’s no longer just about...
The way we build relationships with trade media is evolving. The traditional separation of earned and paid media is giving way to a more integrated, partnership-first model in response to...