The human touch remains PR’s best resource

Why generative AI will not be able to fully replace waht a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, that it can never […]

Fad or future: The pros and cons of generative AI

In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting both anticipated drawbacks and benefits.  Generative AI has made content creation easy for everyone but […]

Considering an audience: How clients embrace AI to increase engagement

In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses. We have already seen some of our clients keen to harness […]

SE10 responds to the impact of generative AI in public relations

The ever-changing world of public relations has quickly had to acknowledge the increasing presence of generative artificial intelligence within the industry, with the technology able to influence content creation, research, and audience engagement. Generative AI refers to deep-learning digital models that can almost instantly generate high-quality text, images, and other content based on data and various algorithms, […]

Not every pitch or press release will land and why it doesn’t matter

Communicating in the world of industrial B2B PR can be complex. Over the years, our clients have been laser-focused on securing media engagements with trade publications both aligned and adjacent to their industries. Now, the needle is moving and we are finding more brands are requesting support with top tier media plans. However, the reality […]

Leveraging Hillhead 2024 for maximum media coverage

Hillhead 2024, scheduled for 25-28th June at the Tarmac limestone quarry near Buxton in Derbyshire, is one of the UK’s most anticipated events in the quarrying, construction, and recycling sectors this year. Welcoming 600 exhibitors and an anticipated 18,500 visitors, not only does the event promise a valuable platform for suppliers and customers to connect, […]

Five innovative formats journalists are embracing in the twenty-twenties

In the ever-evolving world of content, journalists are being forced to explore fresh and inventive ways to capture the attention of audiences. According to Hubspot, readers only get halfway through an article before they scroll, with Hootsuite suggesting that video attention span across most social channels is no more than 30 seconds. Meanwhile, print publications have […]

What lessons in journalism can bring to PR

One of SE10’s core strengths as a PR agency is that it is run and staffed largely by former journalists, who are not only experts in content creation but have firsthand knowledge of editors’ needs and challenges. Since transitioning from journalism into PR, the skills and insight gained during these formative experiences play an important […]

Using media relations to expand into North America

At SE10 we work with almost all clients on a global scale, harnessing the expertise and extensive networks of our teams based in the USA, UK, and Singapore. Among our most common briefs is to help clients expand into new markets and lately we’ve noticed a surge in interest from European and Asian brands looking […]

How to land a trade magazine cover story

Securing a cover story in a trade magazine is a coveted achievement that can significantly elevate a company’s visibility and reputation within its industry even in the digital age. At SE10, we pride ourselves on our expertise in landing cover stories, with a remarkable track record of securing 15 cover stories for a single client […]