Slow approvals are hampering your media coverage – how to speed them up
When approval processes take weeks, a news story can quickly become history. We examine why speed matters to editors and how industrial brands can streamline governance to secure the coverage they deserve without compromising accuracy. Timeliness has always been a critical factor in securing media coverage, but in 2026 the pace of the news cycle […]
Your first media interview: A practical look at turning nerves into confidence
You’re an expert in your field but not an experienced public speaker – and that’s okay. Here we share SE10’s approach to interview preparation, offering some practical thoughts and techniques for sharing your expertise with confidence. If you can solve complex technical problems or lead challenging engineering projects but the thought of a media interview […]
Is mobile-first always the right approach for industrial B2B PR?
While mobile dominates many areas of digital communication, journalist engagement with press releases may follow a different pattern – particularly in technical, trade-focused sectors. For more than a decade, mobile-first has been treated as gospel in digital communication. We’ve been told that everything – from websites to emails – must be designed for the thumb […]
How AI is actually changing media relations (and how it isn’t)
Since ChatGPT launched, the conversation around AI has been dominated by in-house efficiency gains but in 2026, we are now seeing a tangible impact on industrial media relations. We share our real-world observations on what has changed, what has stayed the same, and what it means for your industrial brand. When ChatGPT launched in late […]
AI can write your press release in under five seconds. Here’s why you shouldn’t ask it to.
AI tools that can write and optimise press releases instantly are a tempting proposition, but when a team at the heart of the AI revolution, such as Google DeepMind, is choosing not to use them, we need to ask why. I’ve noticed a significant increase recently in the number of tools being marketed to me […]
To translate or not to translate: are local language press releases still necessary?
Over the past 23 years, SE10 has advised B2B industrial clients on how best to manage translations – particularly for international brands with global market presence. The approach has always been nuanced and we’ve recommended what’s best based on individual companies and goals. But with the rapid acceleration of generative AI, we are noticing some […]
Influencing the knowledge base: Why your next media pitch might be to train AI
Your media pitch has a new audience: artificial intelligence. As AI chatbots use publications’ archives as training data, the goal of media relations is evolving. It’s no longer just about achieving coverage but also embedding your expertise into the very knowledge base that will answer your customers’ future questions. We’ve all heard by now how […]
The new handshake: Why media relations in 2025 needs a partnership approach
The way we build relationships with trade media is evolving. The traditional separation of earned and paid media is giving way to a more integrated, partnership-first model in response to commercial realities and the rise of AI search. This is the new approach for securing the regular, authoritative coverage needed to build long-term influence. One […]
Quality over quantity: Why ‘less is more’ is key to B2B media relations in 2025
Today’s fragmented, AI-driven media landscape is making it harder than ever to make your voice heard. The real path to influence is no longer about being everywhere, it’s about precision. That means identifying the small handful of channels and voices your human and AI audiences truly trust and focusing your efforts there. Does your media […]
Why media relations and advertising are stronger together
As we come to the end of the year, it’s time to help our industrial PR clients finalise their strategies for the year ahead. This often involves a myriad of activities, including product launches, event participation, key messaging, and more. Part of this planning also includes advising on advertising budgets and negotiating the best rates […]