From submission to spotlight: SE10’s guide to winning awards

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Winning an industry award is more than just a trophy on the shelf — it’s a powerful PR tool that can elevate your brand’s credibility and visibility. At SE10, we’ve helped countless clients craft award-winning entries, from standout campaigns to innovative products, and we know what it takes to create a winning submission. Awards are […]

How media coverage reports fuel data-driven PR strategies

Coverage reports are part and parcel of an agency/client relationship but are so much more than a metric to show press engagement (and agency!) success. If written well, they can be a treasure trove of insights used to inform media strategy moving forward and help clients take a more data-led PR approach. The question is […]

How to create an impactful bauma Media Dialog press kit

The bauma Media Dialog, held a few weeks before the world’s largest construction exhibition, is a golden opportunity for companies to connect with top industry journalists from around the globe. As an exhibitor, this event is your chance to make an impression, communicate your key messages, and build excitement around your bauma 2025 participation. One […]

SE10 predicts the top B2B PR trends of 2025

An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their insights on the key trends that may define the PR industry in 2025. From the rise of AI-crafted storytelling to the growing demand for authentic, […]

Why media relations and advertising are stronger together

As we come to the end of the year, it’s time to help our industrial PR clients finalise their strategies for the year ahead. This often involves a myriad of activities, including product launches, event participation, key messaging, and more. Part of this planning also includes advising on advertising budgets and negotiating the best rates […]

How to strengthen media relations at the bauma Media Dialog

With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction trade media ahead of the main show […]

How to earn B2B media coverage (and when to pay for it)

While some industrial B2B publications operate on a ‘pay to play’ basis, coverage can generally be earned if content clears the all-important ‘news bar’ – the threshold editors use to gauge whether a story is genuinely newsworthy and valuable to their readers. What makes a story newsworthy? When crafting a media pitch or story idea, […]

How your communication can cut through the noise at bauma 2025

bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]

Navigating the media landscape in Southeast Asia

The media landscape in Southeast Asia is as diverse and dynamic as the region itself. With varying levels of press freedom, digital adoption, and cultural nuances, each country presents unique opportunities and challenges for media relations practitioners. With a deep understanding of the region cultivated through over a decade of operations out of Singapore, SE10 […]

7 tips for a winning bauma PR strategy

We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and […]