Media relations
With many of the SE10 staff having previously worked in newspaper, magazine or television journalism, we have first-hand experience of the pressures facing journalists today, as well as the types of stories and pitches that will appeal to editors. In our efforts to make journalists’ working lives as easy as possible, we also regularly help our clients achieve a share of voice that far exceeds their market share.
Media strategy
We help clients develop media strategies that establish then build their reputation. Using clear road maps we plan clients’ media exposure across markets and industry-verticals to deliver a stronger level of understanding among the audience.
Events
Media training
Content creation
With resources in media organizations continuing to feel the squeeze, companies that can provide compelling and original stories to journalists stand a stronger chance of success. Our writers combine great story-telling with an understanding of technical industries to provide a wide variety of unique content.
Find out more on our blog
How much editing of PR images is acceptable?
Images and video have long been important assets for representing your brand authentically. As graphics software and generative AI tools become increasingly powerful and accessible, it is vital that authenticity is preserved by not crossing the line from editing to
How AI is actually changing media relations (and how it isn’t)
Since ChatGPT launched, the conversation around AI has been dominated by in-house efficiency gains but in 2026, we are now seeing a tangible impact on industrial media relations. We share our real-world observations on what has changed, what has stayed
AI can write your press release in under five seconds. Here’s why you shouldn’t ask it to.
AI tools that can write and optimise press releases instantly are a tempting proposition, but when a team at the heart of the AI revolution, such as Google DeepMind, is choosing not to use them, we need to ask why.
To translate or not to translate: are local language press releases still necessary?
Over the past 23 years, SE10 has advised B2B industrial clients on how best to manage translations – particularly for international brands with global market presence. The approach has always been nuanced and we’ve recommended what’s best based on individual
Influencing the knowledge base: Why your next media pitch might be to train AI
Your media pitch has a new audience: artificial intelligence. As AI chatbots use publications’ archives as training data, the goal of media relations is evolving. It’s no longer just about achieving coverage but also embedding your expertise into the very
The new handshake: Why media relations in 2025 needs a partnership approach
The way we build relationships with trade media is evolving. The traditional separation of earned and paid media is giving way to a more integrated, partnership-first model in response to commercial realities and the rise of AI search. This is
Quality over quantity: Why ‘less is more’ is key to B2B media relations in 2025
Today’s fragmented, AI-driven media landscape is making it harder than ever to make your voice heard. The real path to influence is no longer about being everywhere, it’s about precision. That means identifying the small handful of channels and voices
The value of human-powered PR in the AI age
As AI increasingly shapes the communications landscape, we believe that human insight, strategic thinking, and journalistic integrity remain absolutely essential in industrial B2B PR. Two and a half years since ChatGPT burst onto the scene, many other artificial intelligence (AI)