The human touch remains PR’s best resource
Why generative AI will not be able to fully replace waht a good PR professional can offer. In the fourth and final part in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10 explains that, though technology and artificial intelligence will inevitably continue to develop, that it can never […]
Fad or future: The pros and cons of generative AI
In the third in SE10’s series of blog posts on the impact of generative AI in Public Relations, the team examines the future possibilities of the marriage between genAI and PR and what it may mean for the industry, highlighting both anticipated drawbacks and benefits. Generative AI has made content creation easy for everyone but […]
Considering an audience: How clients embrace AI to increase engagement
In the second in SE10’s series of blog posts on the impact of generative AI in Public Relations, SE10’s experienced PR professionals highlight how the technology has entered the conversation with clients, how some clients have been encouraging its usage, and typical requests and responses. We have already seen some of our clients keen to harness […]
SE10 responds to the impact of generative AI in public relations
The ever-changing world of public relations has quickly had to acknowledge the increasing presence of generative artificial intelligence within the industry, with the technology able to influence content creation, research, and audience engagement. Generative AI refers to deep-learning digital models that can almost instantly generate high-quality text, images, and other content based on data and various algorithms, […]
Key takeaways from PR Moment’s Social in B2B event
SE10’s digital marketing manager, Yasmin Abraham, recently attended the Social in B2B conference hosted by PR Moment in London, UK. During this event, she gained valuable insights into why B2B currently stands out as one of the most intriguing segments of marketing communication. The conference featured enlightening discussions led by prominent speakers such as Charlie […]
Four reasons why you should include listicles in your content strategy
While scrolling through our Facebook feeds, we might come across a share-worthy article. However, the likeliness of our friends and families wanting to read a heavy
Social media – not all platforms are equal
With more than two billion monthly active users, Facebook is one of the world’s most popular social networks – but surprisingly, it doesn’t dominate the social landscape. In the 2017 World Map of Social Networks, Facebook led in 119 out of the 149 countries analysed – mostly in the Americas and Europe. Instagram, meanwhile, led in […]