Why Google’s new love for Instagram is a game-changer for industrial B2B comms

Starting this month, a quiet but profound change is seeing Google embrace Instagram content in a new way, transforming the platform from a social channel into a strategic search engine marketing tool. For industrial leaders who thought Instagram wasn’t for them, it’s time to look again. For many in the industrial sector, from construction and […]

Tailoring social media strategies for B2B and B2C audiences

During my time supporting industrial PR clients at SE10, I’ve had the opportunity to create content for both B2B and B2C social media accounts. While the distinction between B2B and B2C social media strategies can sometimes be subtle, certain principles of social media management remain consistent. In this blog, I would like to explore the […]

Key takeaways from PR Moment’s Social in B2B event

SE10’s digital marketing manager, Yasmin Abraham, recently attended the Social in B2B  conference hosted by PR Moment in London, UK. During this event, she gained valuable insights into why B2B currently stands out as one of the most intriguing segments of marketing communication. The conference featured enlightening discussions led by prominent speakers such as Charlie […]