The value of human-powered PR in the AI age

As AI increasingly shapes the communications landscape, we believe that human insight, strategic thinking, and journalistic integrity remain absolutely essential in industrial B2B PR. Two and a half years since ChatGPT burst onto the scene, many other artificial intelligence (AI) tools have now become commonplace in both business and society. At SE10, we’re embracing AI […]

Lessons from the nuclear sector in changing public perception

At the inaugural Nuclear Power Expo in Piacenza, SE10’s team discovered a sector reshaping its narrative and winning hearts and minds. From student engagement to strategic outreach, the nuclear industry is showing how bold, purposeful communication can change perceptions – and offers powerful lessons for any industrial brand seeking to do the same. When my […]

SE10 predicts the top B2B PR trends of 2025

An eventful 2024 was full of individual and collective success, but SE10 is already looking towards an exciting future. In this latest blog, members of the SE10 team share their insights on the key trends that may define the PR industry in 2025. From the rise of AI-crafted storytelling to the growing demand for authentic, […]

How cybersecurity impacts corporate reputations

At the end of May, my colleague Jack Porter and I had the pleasure of attending CYBSEC-EXPO, an insightful new cybersecurity exhibition co-located with Pipeline & Gas Expo 2024 in Piacenza, Italy. This event, organised by Mediapoint & Exhibitions, was launched in response to growing cybersecurity concerns voiced by participants at the 2022 Pipeline & […]