Building your industrial PR measurement dashboard: 7 key areas to track

A long list of clips in trade publications is no longer a credible measure of success. The real work lies in translating activity into a compelling narrative of value for the C-suite. We break down the seven essential data points that form the foundation of a modern measurement dashboard, guiding you on the journey from […]

Barcelona Principles 4.0: Don’t just measure activities. Make the link to impact.

The global framework for communications measurement has been upgraded. For industrial comms leaders who need to prove C-suite value, here’s what the Barcelona Principles 4.0 mean and how to start implementing them with your agency partner. You’ve just delivered a major communications campaign. You’ve secured coverage in key trade media, driven traffic to the website, […]

How media coverage reports fuel data-driven PR strategies

Coverage reports are part and parcel of an agency/client relationship but are so much more than a metric to show press engagement (and agency!) success. If written well, they can be a treasure trove of insights used to inform media strategy moving forward and help clients take a more data-led PR approach. The question is […]