What GIS 2025 revealed about building trust in an electric and connected future
At GIS 2025, electric machines, data analytics, and AI were everywhere. For us, as a specialist industrial communications agency, the show was a timely reminder that the real purpose of innovation communication isn’t just to showcase technology, it’s to stand out from competitors and guide customers confidently through change. My colleagues Ben Shaw, Jack Porter, […]
How heavy equipment brands can elevate their communication at the 10ᵗʰ GIS Expo
The countdown to the 10ᵗʰ edition of GIS Expo in September offers a timely reminder to brands in the lifting and heavy transport sectors that staying visible means staying ahead of the conversation. As GIS Expo (Giornate Italiane del Sollevamento ‘Italian Lifting Days’) returns to Piacenza, Italy, for its milestone 10th edition, the buzz isn’t […]
Less paper, more purpose: Rethinking waste at industrial trade shows
Giveaways and printed brochures still dominate industrial exhibitions — but are they delivering lasting value? With a growing focus on sustainability and smarter marketing, it may be time to rethink what we hand out and how we follow up. Trade shows remain a powerful tool for industrial businesses — a place to launch products, expand […]
Lessons from the nuclear sector in changing public perception
At the inaugural Nuclear Power Expo in Piacenza, SE10’s team discovered a sector reshaping its narrative and winning hearts and minds. From student engagement to strategic outreach, the nuclear industry is showing how bold, purposeful communication can change perceptions – and offers powerful lessons for any industrial brand seeking to do the same. When my […]
What we learned at bauma China 2024
In late November, my colleague Ben Shaw and I had the privilege of supporting clients at bauma China 2024, which made a highly anticipated return after a four-year hiatus. This event marked my first construction trade show with SE10, and its energy and scale made it an unforgettable experience. It also offered valuable insights into […]
How your communication can cut through the noise at bauma 2025
bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]
What we learned about communication at HydrogEn Expo
Attending HydrogEn Expo 2024 in Piacenza, Italy, this September with my colleague Jack Porter was an extremely insightful experience. Founded in 2022, the exhibition has grown rapidly – much like the hydrogen sector itself – and this year showcased innovations from almost 200 exhibitors, all highlighting hydrogen’s immense potential in the global push for decarbonisation. […]
Why niche construction exhibitions are thriving
The construction industry, like many others, has witnessed a growing scepticism towards traditional trade shows. Even before COVID-19, rising costs coupled with the emergence of digital alternatives led companies to increasingly scrutinise the return on investment (ROI) of attending these events. The ongoing impact of the pandemic has further weakened participation in some major international […]
Industry insights in Italy with Mediapoint & Exhibitions
This spring, my colleague Hannah Kitchener and I were once again privileged to work with SE10 client Mediapoint & Exhibitions in Piacenza, Italy. Insights into industry trends and exciting new technology, warm welcomes, and good food and gelato were all on the agenda, and duly delivered. Following being on-hand at lifting, industrial and port handling […]
Is Intermat still worth it?
While visitor numbers at Intermat 2024 dropped significantly since the last edition in 2018, exhibitors made on average 30% more contacts per day and media coverage almost doubled.