Lessons from the nuclear sector in changing public perception

At the inaugural Nuclear Power Expo in Piacenza, SE10’s team discovered a sector reshaping its narrative and winning hearts and minds. From student engagement to strategic outreach, the nuclear industry is showing how bold, purposeful communication can change perceptions – and offers powerful lessons for any industrial brand seeking to do the same. When my […]

What we learned about communication at HydrogEn Expo

Attending HydrogEn Expo 2024 in Piacenza, Italy, this September with my colleague Jack Porter was an extremely insightful experience. Founded in 2022, the exhibition has grown rapidly – much like the hydrogen sector itself – and this year showcased innovations from almost 200 exhibitors, all highlighting hydrogen’s immense potential in the global push for decarbonisation. […]