Tailoring Social Media Strategies for B2B and B2C audiences

During my time supporting industrial PR clients at SE10, I’ve had the opportunity to create content for both B2B and B2C social media accounts. While the distinction between B2B and B2C social media strategies can sometimes be subtle, certain principles of social media management remain consistent. In this blog, I would like to explore the […]

How to use topic clusters as part of your SEO strategy

Finding ways to boost SEO rankings is an integral part of any digital marketing strategy. In this article, we discuss how brands are using the topic cluster strategy to effectively organise new and existing content, boost search rankings and enhance user experience. What are topic clusters? Topic clusters are essentially a way to organise related […]