Beyond bauma: SE10’s unofficial guide to Munich
From iconic beer gardens to cultural gems, discover SE10’s tips for unwinding in Munich after a busy day at bauma, the world’s largest construction exhibition. bauma 2025 is just around the corner and while you’re busy finalising your participation, don’t forget to build in some time, if you can, to experience what Munich has to […]
How to create an impactful bauma Media Dialog press kit
The bauma Media Dialog, held a few weeks before the world’s largest construction exhibition, is a golden opportunity for companies to connect with top industry journalists from around the globe. As an exhibitor, this event is your chance to make an impression, communicate your key messages, and build excitement around your bauma 2025 participation. One […]
What we learned at bauma China 2024
In late November, my colleague Ben Shaw and I had the privilege of supporting clients at bauma China 2024, which made a highly anticipated return after a four-year hiatus. This event marked my first construction trade show with SE10, and its energy and scale made it an unforgettable experience. It also offered valuable insights into […]
How to strengthen media relations at the bauma Media Dialog
With less than six months to go, our construction PR clients are now ramping up their preparations for bauma 2025, the world’s largest construction trade show. This includes planning for the Media Dialog (also known as pre-bauma), which provides the first opportunity for face-to-face engagement with the construction trade media ahead of the main show […]
How your communication can cut through the noise at bauma 2025
bauma, the world’s largest trade show for the construction industry, is set to take place 7-13th April 2025 in Munich, Germany, and as always, promises to generate an overwhelming amount of content across traditional, digital, and social media. So, with thousands of exhibitors vying for attention, how can your brand stand out and make a lasting […]
7 tips for a winning bauma PR strategy
We’ve already discussed on the SE10 blog the value of public relations at bauma and now the event is just six months away, it’s time for construction brands to fine-tune their bauma public relations strategies. To help your brand stand out, we’ve compiled seven key tips based on our decades of bauma media relations and […]
How PR can amplify your exhibition presence at bauma 2025
bauma, scheduled to take place 7-13th April 2025, in Munich, Germany, is the world’s largest trade fair for construction machinery, building material equipment, mining machines, construction vehicles, and construction. With over half a million visitors and nearly 4,000 exhibitors anticipated