Intermat 2015: Vive l’exposition!Created: 27 April 15
Last week members of SE10’s London office turned out in force for Intermat Paris 2015. Covering more than 375,000m2 and welcoming more than 200,000 international visitors, Intermat was the construction industry’s most important event of the year.
Since January SE10 has been busy preparing press kits, presentations, Q&A documents and setting up interviews with key journalists for clients Volvo Construction Equipment, Volvo Penta, Terex Trucks, Skyjack and Pioneer Pump.
During the exhibition we shot video and still photography of our clients and their products, facilitated on-stand interviews, carried out live social media duties and networked with media contacts old and new. The highlight of our work, however, was a joint Volvo press conference, which was attended by approximately 150 construction editors.
Our clients’ sales and marketing departments are now tallying up their leads but from a communications perspective, the success of the exhibition was immediately clear. Vive l’Intermat!