Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
What do I need to get a job in PR?Published: 07 January 15 Written by Administrator Blog
Earlier this week SE10 was asked to contribute to a blog post by PR recruitment specialist Sarah Stimson, surveying work experience, internship, apprenticeship, graduate scheme and entry-level job opportunities across the UK’s top PR agencies. In her article Sarah stresses the importance of gaining PR experience before applying
What smaller PR agencies do that large ones can’tPublished: 05 January 15 Written by Hannah Kitchener Blog
When it comes to hiring a PR agency, size isn't everything. The prestige of large firms like Edelman or Ogilvy certainly brings the reassurance of an established brand, in much the same way as 'Nobody ever got fired for buying IBM'. But a smaller agency can often provide much better results and much better service at a fraction of the cost. Here’s why.
Living in London: a designer’s perspectivePublished: 15 December 14 Written by Juliana Rosa Blog
London has always fascinated me – especially its unique mix of old and new. I could enjoy the sights when crossing the Thames on the bus for hours. Even the SE10 office has a stunning view – of historical St. Paul’s Cathedral juxtaposed with the ultramodern skyscrapers of the city – that still takes my breath away every time I look out the windows.
PR prowess at bauma ChinaPublished: 09 December 14 Written by Helena Ma Blog
Hair groomed, business cards exchanged, firm handshakes made, media kit sent — all done in the name of reinforcing global industrial brand images in the minds of millions of people around the world. It was precisely what SE10 PRs did at the recent bauma China exhibition for five of our global industrial clients.
What are journalists looking for?Published: 01 December 14 Written by Brian O'Sullivan Blog
Every question that a journalist asks is really only asking one question: ‘What’s the story?’ And in answering this one question you need to tell him/her two things – ‘What Happened and Why Should You Care?’ But to make a story that gets published, it should have at least one or preferably more of the following aspects:
Proving PR value: measuring your share of voicePublished: 24 November 14 Written by Mackenzie Gorham Blog
Unfortunately, not every CEO is as keen on PR as Microsoft’s Bill Gates (who once famously said that if he was down to the last dollar of his marketing budget he’d spend it on PR). In a world where data and profits are everything, how do we demonstrate the results of a PR campaign in a way that proves its worth to the business objectives?