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A good blog gives you that “other” perspective. It’s a chance to blow off steam, or indulge in a private passion. But standing out from the over-crowded blogosphere is a tough trick to pull off, one the SE10 blog does time and again. Richard High, Editor of Mining World 


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Get to the point

This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.

PR prowess at bauma China

Published: 09 December 14 Written by Helena Ma Blog

Hair groomed, business cards exchanged, firm handshakes made, media kit sent — all done in the name of reinforcing global industrial brand images in the minds of millions of people around the world. It was precisely what SE10 PRs did at the recent bauma China exhibition for five of our global industrial clients.

What are journalists looking for?

Published: 01 December 14 Written by Brian O'Sullivan Blog

Every question that a journalist asks is really only asking one question: ‘What’s the story?’ And in answering this one question you need to tell him/her two things – ‘What Happened and Why Should You Care?’ But to make a story that gets published, it should have at least one or preferably more of the following aspects:

Proving PR value: measuring your share of voice

Published: 24 November 14 Written by Mackenzie Gorham Blog

Unfortunately, not every CEO is as keen on PR as Microsoft’s Bill Gates (who once famously said that if he was down to the last dollar of his marketing budget he’d spend it on PR). In a world where data and profits are everything, how do we demonstrate the results of a PR campaign in a way that proves its worth to the business objectives?

New passport stamps – Brazil and Chile

Published: 17 November 14 Written by Ricardo Rosa Blog

If you suspect public relations has great perks, I’m here to assure you, you are right. In September, I was able to visit both Brazil and Chile to help advance some of our clients’ communication efforts in Latin America. And, while there were plenty of work obligations, Brazilians and Chileans certainly know how to make you feel welcomed.

3 signs your company is in need of some internal PR

Published: 10 November 14 Written by Hannah Kitchener Blog

It’s easy to take communication for granted. We’ve been doing it our entire lives, mostly without much thought. But just because we’re born with the ability to communicate, that doesn’t mean the organizations we work for are naturally good at it too. To become good at anything requires hours of deliberate thinking and practice.

The dos and don'ts of crisis communications

Published: 04 November 14 Written by Brian O'Sullivan Blog

If there is an incident at your facility – injury, fire, strike or pollution of a local waterway – this will arouse general media interest. You won’t then be dealing with one journalist, but a whole pack of them. Here’s how to survive the furore. When the media arrives on your doorstep, they need to be controlled. 

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