Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
What are journalists looking for?Published: 01 December 14 Written by Brian O'Sullivan Blog
Every question that a journalist asks is really only asking one question: ‘What’s the story?’ And in answering this one question you need to tell him/her two things – ‘What Happened and Why Should You Care?’ But to make a story that gets published, it should have at least one or preferably more of the following aspects:
Proving PR value: measuring your share of voicePublished: 24 November 14 Written by Mackenzie Gorham Blog
Unfortunately, not every CEO is as keen on PR as Microsoft’s Bill Gates (who once famously said that if he was down to the last dollar of his marketing budget he’d spend it on PR). In a world where data and profits are everything, how do we demonstrate the results of a PR campaign in a way that proves its worth to the business objectives?
New passport stamps – Brazil and ChilePublished: 17 November 14 Written by Ricardo Rosa Blog
If you suspect public relations has great perks, I’m here to assure you, you are right. In September, I was able to visit both Brazil and Chile to help advance some of our clients’ communication efforts in Latin America. And, while there were plenty of work obligations, Brazilians and Chileans certainly know how to make you feel welcomed.
3 signs your company is in need of some internal PRPublished: 10 November 14 Written by Hannah Kitchener Blog
It’s easy to take communication for granted. We’ve been doing it our entire lives, mostly without much thought. But just because we’re born with the ability to communicate, that doesn’t mean the organizations we work for are naturally good at it too. To become good at anything requires hours of deliberate thinking and practice.
The dos and don'ts of crisis communicationsPublished: 04 November 14 Written by Brian O'Sullivan Blog
If there is an incident at your facility – injury, fire, strike or pollution of a local waterway – this will arouse general media interest. You won’t then be dealing with one journalist, but a whole pack of them. Here’s how to survive the furore. When the media arrives on your doorstep, they need to be controlled.
How should PR agencies be paid?Published: 28 October 14 Written by Ronan Cloud Blog
The ‘project’ vs. ‘retainer’ debate has raged for years in the comms industry. The answer to this is not clear cut. Clients must decide if they want a long-term partner or a one-goal (or serial) ally. Both options have their merits but the deciding factor hinges on the needs of the client.