Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
Which is the best social media channel for B2B?Published: 07 April 15 Written by Mackenzie Gorham Blog
We all know how important it is for companies to take advantage of social media. The internet culture provides brands an opportunity to directly interact with their customers, something that has been hard to achieve on a large scale in the past. But which is the best platform in a business-to-business context?
How good communication can ease entry into new marketsPublished: 30 March 15 Written by Hannah Kitchener Blog
Recently I accompanied Peter Church, managing director of client FB Chain to the British government’s ‘Building success in the US’ conference. The event aimed to provide market insight and best practice examples for companies, looking to sell their products
Google, SEO and why your press release just became a lot more importantPublished: 23 March 15 Written by Mackenzie Gorham Blog
Well it may not be headline news like its self-driving car or computerized glasses – but Google recently changed how it selects search results, allowing company statements to appear further towards the top of the list of news links.
Brand building based on honestyPublished: 16 March 15 Written by Ricardo Rosa Blog
I recently came across a study that investigated what it takes to create genuine, honest brands and businesses. Unsurprisingly, many of the findings revolved around transparency, fairness, and integrity – with a generous serving of open communication. The research found that consumers want, more than anything, common-sense.
‘Click here’: the most wasted phrase on the InternetPublished: 10 March 15 Written by Holly Brace Blog
If you Google the term ‘Click here’ you’ll pull up over 2.58 billion results – but one of the most commonly used phrases is actually the biggest waste of time. Using a hyperlink in a press release, a webpage or a direct mailer and linking it to a page on your website is a great way to drive traffic.
Did you know...the first ever press releasePublished: 02 March 15 Written by Mackenzie Gorham Blog
Here at SE10, as at lots of other PR firms, the humble press release remains an important component of our work. Did you know that the first ever press release was written by PR icon Ivy Lee on October 28, 1906, while working for the Pennsylvania Railroad Company?