Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
Brand building based on honestyPublished: 16 March 15 Written by Ricardo Rosa Blog
I recently came across a study that investigated what it takes to create genuine, honest brands and businesses. Unsurprisingly, many of the findings revolved around transparency, fairness, and integrity – with a generous serving of open communication. The research found that consumers want, more than anything, common-sense.
‘Click here’: the most wasted phrase on the InternetPublished: 10 March 15 Written by Holly Brace Blog
If you Google the term ‘Click here’ you’ll pull up over 2.58 billion results – but one of the most commonly used phrases is actually the biggest waste of time. Using a hyperlink in a press release, a webpage or a direct mailer and linking it to a page on your website is a great way to drive traffic.
Did you know...the first ever press releasePublished: 02 March 15 Written by Mackenzie Gorham Blog
Here at SE10, as at lots of other PR firms, the humble press release remains an important component of our work. Did you know that the first ever press release was written by PR icon Ivy Lee on October 28, 1906, while working for the Pennsylvania Railroad Company?
Getting to the heart of internal commsPublished: 25 February 15 Written by Hannah Kitchener Blog
When we communicate internally, it’s not because we want staff to be aware of something for the sake of it. We want them to act – whether to adopt a new way of working or contribute to a specific business goal. But for communication to bring about action, it can’t just pass a message on – it needs a lot more thought behind it.
The A-Z of Public RelationsPublished: 19 February 15 Written by Administrator Blog
Impenetrable jargon is something we always aim to avoid in our writing at SE10. Within the industrial B2B sector, our core strength is in making often difficult technical subjects accessible and exciting to as wide an audience as possible. When discussing our own work, however, it's easy to forget that not everyone speaks the same 'language' as us.
Brazilian jiu-jitsu and PR: life on and off the matsPublished: 09 February 15 Written by Victoria Salinas Blog
This past fall I was given the opportunity to complete an internship at global PR agency SE10. My internship with SE10 was a lot like my time on the mats at Team Redzovic, a Brazilian jiu-jitsu gym in Chicago: one of the most rewarding and enriching learning experiences I have ever had.