Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
How to communicate change successfullyPublished: 20 April 15 Written by Holly Brace Blog
When a company is going through a period of change – whether it is structural, strategic or both – communication is vital in sustaining employee engagement. Restructuring rings alarm bells. Employees start asking themselves: “Am I going to lose my job? How will this affect me?”
What do successful PR campaigns have in common?Published: 17 April 15 Written by Ricardo Rosa) Blog
Much to the dismay of PR professionals everywhere, there is no fail-proof formula to a PR campaign. No matter how brilliant the idea, the entire strategy could be still be an embarrassing flop – all because of an unseen turn of events. So, how do you protect yourself and clients from failure and build a successful PR campaign?
Which is the best social media channel for B2B?Published: 07 April 15 Written by Mackenzie Gorham Blog
We all know how important it is for companies to take advantage of social media. The internet culture provides brands an opportunity to directly interact with their customers, something that has been hard to achieve on a large scale in the past. But which is the best platform in a business-to-business context?
How good communication can ease entry into new marketsPublished: 30 March 15 Written by Hannah Kitchener Blog
Recently I accompanied Peter Church, managing director of client FB Chain to the British government’s ‘Building success in the US’ conference. The event aimed to provide market insight and best practice examples for companies, looking to sell their products
Google, SEO and why your press release just became a lot more importantPublished: 23 March 15 Written by Mackenzie Gorham Blog
Well it may not be headline news like its self-driving car or computerized glasses – but Google recently changed how it selects search results, allowing company statements to appear further towards the top of the list of news links.
Brand building based on honestyPublished: 16 March 15 Written by Ricardo Rosa Blog
I recently came across a study that investigated what it takes to create genuine, honest brands and businesses. Unsurprisingly, many of the findings revolved around transparency, fairness, and integrity – with a generous serving of open communication. The research found that consumers want, more than anything, common-sense.