Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
Can public relations ever be automated?Published: 29 June 15 Written by Hannah Kitchener PR
Last month at the CWIEME Berlin electrical and electronics manufacturing exhibition – where SE10 ran the press office – two words were on everyone’s lips: Industry 4.0. This ‘fourth industrial revolution’ heralds a new era of highly automated manufacturing – but it’s not just manufacturers that are benefiting from increasing levels of automation.
Sailing through the Volvo Ocean Race like a proPublished: 22 June 15 Written by Chi-an Chang PR
In May, press from across America flocked to Newport, Rhode Island, to watch elite sailors complete the grueling seventh leg of the Volvo Ocean Race, a competition that tests human endurance as sailors battle the elements as they race around the world. SE10 was there helping client Volvo CE create an unforgettable three-day press event.
SE10's favourite jobsite visitsPublished: 15 June 15 Written by Administrator Travel
SE10’s team of experienced brand journalists travel to jobsites all over the world to get the best story on behalf of their clients. Recently they have reported from as far afield as Algeria, Angola, Lebanon, Australia, Russia, Oman, South Africa, Canada and Qatar. Here they share their favourites.
The perfect customer testimonialPublished: 08 June 15 Written by Helena Ma Blog
A well-written testimonial can make the difference between clinching the deal and losing out to a competitor. If a salesperson can show the customer what an impartial third-party thinks of their product, how it was used in the field, and what they thought of the support they received, it will have a far greater impact than a product brochure or website alone.
Why should I invest in PR long term?Published: 01 June 15 Written by Hannah Kitchener PR
While a one-off PR campaign may work well for some consumer brands, in the world of B2B a steady and continuous PR approach typically generates not only more coverage per release but also a more lasting impact. Here are just three reasons why. 1. Ensure stakeholders don't forget about you.
Tactics for communicating with manufacturing staffPublished: 29 May 15 Written by Hannah Kitchener Communications
Email and the company intranet are often the first channels that internal communicators turn to. These are powerful tools for conveying up-to-the-minute information and gathering instant feedback, as well as discussing more complex rationale. Yet they may only reach a relatively small proportion of a company’s workforce.