Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
The perfect customer testimonialPublished: 08 June 15 Written by Helena Ma Blog
A well-written testimonial can make the difference between clinching the deal and losing out to a competitor. If a salesperson can show the customer what an impartial third-party thinks of their product, how it was used in the field, and what they thought of the support they received, it will have a far greater impact than a product brochure or website alone.
Why should I invest in PR long term?Published: 01 June 15 Written by Hannah Kitchener PR
While a one-off PR campaign may work well for some consumer brands, in the world of B2B a steady and continuous PR approach typically generates not only more coverage per release but also a more lasting impact. Here are just three reasons why. 1. Ensure stakeholders don't forget about you.
Tactics for communicating with manufacturing staffPublished: 29 May 15 Written by Hannah Kitchener Communications
Email and the company intranet are often the first channels that internal communicators turn to. These are powerful tools for conveying up-to-the-minute information and gathering instant feedback, as well as discussing more complex rationale. Yet they may only reach a relatively small proportion of a company’s workforce.
Is print coverage really better than online?Published: 18 May 15 Written by Hannah Kitchener PR
The ease and speed with which we can now access the internet – anytime and almost anywhere – has had a profound effect on traditional media. Newspapers, magazines, television channels and radio stations are all moving online in a bid to satisfy our ever-growing demand for instant information.
What makes great technical writing?Published: 12 May 15 Written by SE10 Writing
Much of our time at SE10 is dedicated to technical and business writing – whether for a press release, editorial article, web text, product brochure or employee magazine. So for this week’s blog post, we decided to ask SE10 staff from across our three offices, what they consider the secret to excellent technical and business writing.
Does your comms team live-tweet at events?Published: 01 May 15 Written by Hannah Kitchener Blog
Live-tweeting at exhibitions, conferences or product launches creates a buzz among those present and at home, as audiences no longer have to wait for news to break, presentations to be published online or to meet up with colleagues in order to enter into wider discussions surrounding the event.