Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
What I’ve learnt as an intern at SE10Published: 08 July 15 Written by Hannah Ledden Blog
As a Journalism and Marketing undergraduate at London Metropolitan University, I was determined to make the most of my first summer in the capital. My time at SE10 has been full of lessons that could have only been uncovered through first-hand experience. As a student, deciding which career path to take is a daunting one.
Four steps to a healthy client-agency relationshipPublished: 06 July 15 Written by Ricardo Rosa Advice
For corporate communications directors who have worked with public relations consultants for many years, it is easy to pinpoint the tremendous gains SE10 has helped achieve. For those who have had little or unsuccessful experiences with a PR agency, the story is very different.
Can public relations ever be automated?Published: 29 June 15 Written by Hannah Kitchener PR
Last month at the CWIEME Berlin electrical and electronics manufacturing exhibition – where SE10 ran the press office – two words were on everyone’s lips: Industry 4.0. This ‘fourth industrial revolution’ heralds a new era of highly automated manufacturing – but it’s not just manufacturers that are benefiting from increasing levels of automation.
Sailing through the Volvo Ocean Race like a proPublished: 22 June 15 Written by Chi-an Chang PR
In May, press from across America flocked to Newport, Rhode Island, to watch elite sailors complete the grueling seventh leg of the Volvo Ocean Race, a competition that tests human endurance as sailors battle the elements as they race around the world. SE10 was there helping client Volvo CE create an unforgettable three-day press event.
SE10's favourite jobsite visitsPublished: 15 June 15 Written by Administrator Travel
SE10’s team of experienced brand journalists travel to jobsites all over the world to get the best story on behalf of their clients. Recently they have reported from as far afield as Algeria, Angola, Lebanon, Australia, Russia, Oman, South Africa, Canada and Qatar. Here they share their favourites.
The perfect customer testimonialPublished: 08 June 15 Written by Helena Ma Blog
A well-written testimonial can make the difference between clinching the deal and losing out to a competitor. If a salesperson can show the customer what an impartial third-party thinks of their product, how it was used in the field, and what they thought of the support they received, it will have a far greater impact than a product brochure or website alone.