Get to the point
This blog shares the latest PR thinking from across our three offices, as well as a behind-the-scenes look at some of our most exciting projects and events.
Social media and public relations: Blurred lines?Published: 08 September 15 Written by Clodagh Foley Blog
PR has always been a social discipline. The ‘holy grail’ of earned media, achieving coverage in a traditional media channel such as a national newspaper is so significant because of the high number of ‘impressions’ that a major media outlet can give a brand. And it’s not just about how many people read the coverage but also the viral power of word of mouth.
SE10 speaks: Our favourite PR projectsPublished: 14 August 15 Written by Administrator PR
As part of this month’s SE10 internal communications activities we asked colleagues from across our three offices to share the projects they have most enjoyed since working at the agency. Their responses were an encouraging reminder of the many exciting events and initiatives we have helped our clients to organize.
One year in – Five things I’ve learned during my first year in PRPublished: 10 August 15 Written by Mackenzie Gorham PR
This summer I hit my one year mark at SE10. While my education was a great foundation to embark on my career, this first year in the industry has taught me just as much as my three years in school.
3 reasons your PR strategy isn’t workingPublished: 04 August 15 Written by Hannah Kitchener PR
Are you disappointed with the amount of media coverage you are receiving for your company? If so, it’s time to take a long hard look at your PR strategy. Are you guilty of any of these common PR faux pas? Be honest now. 1. Your content is too self-serving. There's always an element of 'blowing your own trumpet' in PR.
SE10 speaks: What inspired you to get into PR?Published: 27 July 15 Written by Administrator PR
In this month’s SE10 internal bulletin we asked team members – some former journalists and others language and literature graduates – from across our three offices in London, Chicago and Singapore what made them want to work in public relations. Here is a snapshot of their answers.
Why SE10 hires so many former journalistsPublished: 20 July 15 Written by Damian Joseph Agency
As traditional journalism is placed under increasing pressure from all directions, more and more journalists are moving into the world of corporate communications. In fact, the Wall Street Journal reported that communicators outnumber journalists now four to one. Indeed a large proportion of SE10’s staff comes from the journalism world.